About
Business Strategy & Research Consultant with 7+ years of experience delivering strategic market intelligence, competitive research, and data-driven insights across Financial Services, Insurance, Healthcare, Consumer, and Technology. Across roles at Deloitte, Capgemini, and Aon, owned whitespace analysis and strategic account planning for global consulting accounts, led go-to-market and competitive intelligence research across insurance, technology, and consumer markets, and built executive-ready Power BI and Tableau dashboards that turn complex datasets into clear KPI tracking and sales analytics for senior leadership. More recently, expanded into independent consulting, leading end-to-end research operations and vendor management across international markets.
Skills & Expertise (19)
Work Experience
Independent Business Research Consultant (Freelance)
Clearlight Insights
Mar 2026 - Jun 2026
Managed RFQ creation and the full vendor lifecycle for several multi-market qualitative and quantitative studies spanning 7+ countries, taking each one from proposal solicitation and commercial comparison right through to vendor selection, onboarding, and fieldwork management. Directed multi-market qualitative healthcare and investor-branding studies of up to 5 markets each, coordinating IDIs, online surveys, and B2B recruitment while holding vendors to strict screening criteria and a multi-gate profile approval process. Handled a browser-based quantitative consumer study with 100+ respondents in a single market, where I handled screener inputs, quota structures, CPI negotiation, quality thresholds, and field monitoring through to survey close. Sourced and assessed vendor feasibility across North America, Europe, and APAC, weighing incidence rates, recruitment complexity, sample availability, and timelines to recommend the best way to execute each study. Built the recruitment grids, quota plans, and vendor comparison matrices that kept projects on track, and standardized the RFQ templates and communication processes so quality and turnaround stayed consistent across engagements. Kept commercial governance tight, negotiating favourable post-completion payment terms with no money upfront and holding vendors to margin-based cost benchmarks.
Business Intelligence Consultant (Freelance)
Anderson Diagnostics & Labs
Feb 2025 - Oct 2025
Built interactive Power BI dashboards that pulled three years of sales, operational, and financial data for the Genetics Department into one place, giving leadership a real-time view of how the business was performing. Dug into the commercial data behind revenue trends, testing volumes, customer behaviour, and service utilization to pinpoint the highest-performing services, seasonal patterns, and where the real revenue opportunities sat. Created executive KPI dashboards covering revenue, testing volumes, regional performance, and collection-centre productivity, so leaders could track the metrics that mattered without waiting on manual reports. Set up inventory monitoring dashboards to track kit values and stock volumes through structured monthly reporting, which improved stock visibility, tightened kit utilization, and cut down on discrepancies. Automated the manual reporting using Power BI data modelling, which made the numbers more accurate, sped up decisions, and gave executives easier access to performance data.
Consultant
Deloitte US-India Offices
Sep 2021 - Apr 2024
Owned monthly whitespace analysis and strategic account planning for global Crown Jewel accounts, surfacing revenue opportunities and market gaps and shaping the client-expansion strategies the business development teams took forward. Led the strategic analysis behind a GenAI market activation, mapping industry trends, whitespace opportunities, and target accounts to support the firm's growth and client-engagement plans. Designed executive dashboards in Tableau, Power BI, and Advanced Excel that turned large, messy datasets into clean KPI tracking, sales analytics, and pipeline reporting for senior leadership. Handled competitive intelligence and market assessments across Consumer, Financial Services, Technology, and Professional Services, tracking emerging trends, competitor moves, and where growth was most likely to come from. Contributed to the Global Risk Management Survey, supporting respondent targeting, survey validation, and secondary research, and pulling the findings into executive reporting that fed the firm's thought leadership. Developed the executive presentations and strategic reports that brought market research, competitive analysis, and business analytics together into board-ready narratives, and tidied up research methodologies along the way to make the work more repeatable.
Senior Research Analyst
Capgemini Technology Services India Ltd.
Jul 2019 - Sep 2021
Carried out market assessments and competitor analysis to understand market trends, customer demand, and the emerging technology landscape, so decisions were grounded in evidence rather than instinct. Produced the executive reports, newsletters, and presentations that distilled dense research into something senior stakeholders and consulting teams could use quickly, and standardized the underlying methods to speed up turnaround. Led go-to-market research for the German High-Tech market, identifying opportunities, target segments, and competitive positioning across a five-year view to inform strategy. Analysed global Managed Services outsourcing trends, comparing vendor capabilities, service offerings, and pricing models to back up executive recommendations. Developed the Digital Big Deals Radar, a monthly tracker of large-scale technology transformation and outsourcing engagements across 200+ companies that gave leadership a clear read on competitor wins and market movement.
Research Analyst
Aon Plc
Apr 2017 - Jun 2019
Delivered market intelligence and competitive benchmarking across Insurance, Financial Services, and Risk Advisory, flagging the business trends, emerging risks, and market developments that mattered for client engagements. Built company profiles, SWOT analyses, and competitive landscapes across the insurance value chain, profiling 30+ companies to support business development and client pursuits. Contributed to thought leadership on topics like Industry 4.0, digital transformation, and shifting global risk trends, helping position the firm as a voice in the industry. Assessed reinsurance products and market positioning by working through financial reports, regulatory filings, and industry publications across global insurance markets. Wrote the research reports and presentations that translated complex market data into clear, actionable insights, usually against tight deadlines for senior stakeholders.
Education
Master of Business Administration - Finance & HR - School of Management Studies & Research, KLE University
2014 - 2016 · Afghanistan
Bachelor of Commerce - Accounting - Gulbarga University
2010 - 2013 · Afghanistan
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Skills (19)
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