About
Data-driven Marketing Operations Specialist with 6+ years of experience in B2B demand generation, CRM analytics, and marketing automation. Skilled in developing and optimizing lead funnels, campaign performance dashboards, and ABM strategies using Salesforce, HubSpot, and BI tools (Power BI, Tableau). Proven track record in aligning marketing technology with sales goals to improve lead quality, conversion, and ROI.
Skills & Expertise (29)
Work Experience
Team Lead – Data & Operations
PECMP
Mar 2025 - Present
Oversaw the identification, verification, and validation of decision-makers across target industries using tools such as LinkedIn Sales Navigator, ZoomInfo, Lusha, Apollo, and other public databases. Lead a team of research analysts focused on contact discovery and B2B lead enrichment to support sales, marketing, and account-based. Used Excel, Salesforce, HubSpot, and BI tools to analyze performance trends, improve productivity, and maintain high data quality standards. Supported clients from more than 30 industries, including Manufacturing, Healthcare, Biotechnology, Automotive, Internet, and Computer Technology. Monitored and improved data accuracy while training the team on effective B2B contact extraction for sales and marketing initiatives. Used VS Code Studio to verify emails and WhatsApp contacts for Indian B2B lead validation. Designed and maintained marketing databases supporting end-to-end lead lifecycle management, from capture to routing in Salesforce CRM. Updated and maintained the CRM database weekly for the sales and marketing teams, ensuring data accuracy and alignment with predefined database fields. Created dynamic Power BI dashboards with strong understanding of KPIs, including total sales, total revenue, and company segmentation. Utilized bar charts and various visualization types to enhance data-driven decision-making. Applied advanced Excel features such as VLOOKUP, XLOOKUP, Pivot Tables, Conditional Formatting, and Macros to clean and validate data, remove duplicates, and generate detailed reports to support business and marketing analysis. Utilized Excel, CRM platforms (Salesforce, HubSpot), and BI tools to track performance metrics, productivity, and data accuracy rates.
Marketing Research Analyst
DemandTron
Jul 2018 - Mar 2020
Scheduled appointments with key decision-makers (VPs, CEOs, Directors, Managers, Officers, BDMs, and IT Professionals). Conducted web research and contact verification using tools such as LinkedIn, ZoomInfo, InsideView, Google Finance, Manta, and company websites. Performed data acquisition, extraction, cleansing, and analysis (quantitative and qualitative). Managed and organized datasets using MS Excel and CRM platforms. Researched and analysed target companies across various industry verticals. Utilized tools and platforms including LinkedIn Sales Navigator, LeadLeaper, Apollo.io, Snov.io, Sintel, and email verification software for lead enrichment and campaign support. Client Domain: Technology and ITES, ERP Solutions, Loyalty Rewards Platforms, Digital Marketing.
Market Research – Data & BI Analyst
Trinus Corporation (Mannara Technologies)
Apr 2021 - Aug 2024
Led cross-time-zone teams executing high-volume market research and lead generation projects. Conducted contact discovery using LinkedIn and open-source tools. Managed email appending, company profiling, and web-based contact verification. Delivered deep-dive reports on competitive strategy, industry trends, and client-specific intelligence. Used advanced Excel and statistical tools to analyze complex datasets and evaluate strategy effectiveness. Designed and developed interactive dashboards in Tableau and Power BI for HR, logistics, and healthcare domains. Built campaign performance dashboards to analyze engagement, conversion, and ROI across multiple channels. Partnered with marketing teams to define ICP (Ideal Customer Profiles) and develop ABM target lists using LinkedIn and ZoomInfo. Delivered actionable insights for email marketing, webinar engagement, and paid media campaigns. Built complex DAX calculations, drill-through reports, and row-level security in Power BI to support enterprise-wide analytics. Conducted data blending, used multiple data sources, and created storytelling dashboards to highlight key business insights. Published and managed dashboards via Tableau Server and Power BI Service. Collaborated with stakeholders to translate business needs into intuitive data visualizations.
Data Analyst
UnboundB2B
Apr 2020 - Mar 2021
Conducted telemarketing campaigns and cold outreach. Performed LinkedIn and market research for targeted lead generation. Executed contact discovery, data mining, enrichment, and cleansing. Sourced executive data via online tools and business databases. Managed and maintained large datasets using MS Excel and CRM systems. Client Domain: Technology, ITES, ERP Solutions, Loyalty Rewards Platforms, Digital Marketing. Conduct in-depth market research and share insights with the marketing and sales teams on a regular basis. Review and interpret large data sets and organize them into spreadsheets, charts, and graphs. Present data findings and insights during company-wide meetings. Understand business objectives and design polls or surveys to gain insights into prospective customers’ preferences. Analyze data from numerous sources to identify market trends and consumer demographics. Perform quantitative and qualitative research into consumers, competitors, and the marketplace.
Education
BBA in Marketing - Institute Of Management and Entrepreneurship Development(BVP)
2015 - 2018 · Afghanistan
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