About
Senior Product Designer with more than 7 years of experience delivering user-centered solutions across IT, Edtech, Healthtech, AI and other industries. Skilled in leading design sprints, mentoring teams, and crafting intuitive experiences for B2B and B2C products on mobile and desktop. Solving complex problems through thoughtful, accessible design that aligns with user needs and business goals.
Skills & Expertise (13)
Work Experience
Graphic Designer
Native Kashmir
Jun-2016 - Jun-2017
Implemented 50+ newspaper layouts monthly—optimizing visual hierarchy and typography to enhance readability and boost reader engagement by 22%. Produced 300+ custom graphical assets (icons, illustrations, infographics) that reduced stock-asset dependency by 40% and reinforced brand consistency across print and digital campaigns. Led the redesign of 15+ advertisement campaigns, iterating through collaborative brainstorming and client feedback to achieve an 18% increase in click-through rates and a 35% rise in client satisfaction scores. Established unified design workflows for print and digital, ensuring brand consistency and reducing revisions by 20%.
Senior Product Designer
Auzmor
Jan-2022 - Mar-2025
Orchestrated end-to-end design for the Employee Experience Suite, conducting user research, heuristic evaluations, and usability tests that informed data-driven iterations resulting in a 25% increase in employee Net Promoter Score (eNPS) and a 15% reduction in support tickets. Built and maintained a scalable and unified design system, standardizing components and documentation to accelerate design-to-development handoffs by 32% and ensure visual consistency across products. Collaborated closely with product managers, engineers, and stakeholders in Agile sprints, translating analytics and customer insights into features that increased user engagement by 30% in six months. Redefined mobile application workflows through competitive analysis and user feedback, improving UI intuitiveness and accessibility, and driving a 25% increase in mobile adoption within three months.
Visual Communication Designer
AdAddict Publicity India
Feb-2019 - Mar-2021
Crafted visual identities (logos, brand guidelines, print collateral, digital campaigns) for 45+ clients, reaching audiences in the millions and ensuring cohesive branding. Devised and executed social media design strategies that increased engagement by 25% through targeted infographics, animations, and post layouts. Designed 500+ digital ads (banner ads, social posts, display creatives) that drove an average 30% increase in client sales. Streamlined cross-platform (print/digital/OOH) workflows, maintaining 100% visual consistency across 10+ channels and reducing revision cycles by 25%. Produced 200+ raster-based visual concepts (photo manipulations, textures) for digital initiatives, contributing to a 15% increase in social shares and a 10% rise in lead conversions.
UI/UX Designer
AlAwwah Digital and AI
Feb-2019 - Aug-2019
Owned end-to-end product design: gathered requirements, conducted user research (interviews, surveys), defined information architecture, and delivered high-fidelity UI mockups. Developed user flows, storyboards, and interactive Figma prototypes to align developers, PMs, and stakeholders around a shared product vision. Initiated the creation of a design system comprising 70+ reusable components and style guidelines, which is now referenced by over 5 teams, ensuring pixel-perfect implementation and fostering a more cohesive user experience across applications. Collaborated with engineers in an Agile environment, iterating daily on feature design and ensuring technical feasibility while preserving design intent.
Senior Graphic Designer
iQuasar
Apr-2021 - Jan-2022
Partnered with marketing, content, and engineering teams to produce compelling visual assets—print, digital, and social—resulting in a 25% uplift in campaign engagement and 100% on-time delivery. Overhauled brand identity (logos, typography, color palettes), elevating brand recall by 30% and contributing to a 15% increase in client acquisition within six months. Developed and enforced a centralized design system for all marketing materials, reducing asset redundancy by 40% and improving cross-team efficiency. Orchestrated large-scale digital campaigns using Figma and Adobe Creative Suite, delivering a 50% boost in user engagement and a 20% rise in conversion rates.
Education
Bachelor's degree in Computer Applications
Mar - 2020 · India
