Shafali Jain

Data Analyst

Bhopal, India 13+ yrs exp 90 · Outstanding

About

Data Analyst with 4+ years in marketing and business analytics, conversion tracking and AI-powered reporting, plus 9 years of academic leadership. Seeking a Data Analytics role to turn multi-channel data into trusted insights that drive measurable growth.

Skills & Expertise (26)

Data Analysis Expert

9.0/10

Years Exp

SQL Expert

9.0/10

Years Exp

Python Advanced

8.5/10

Years Exp

Power BI Advanced

8.5/10

Years Exp

Tableau Advanced

8.5/10

Years Exp

Google Tag Manager Advanced

8.0/10

Years Exp

ETL Advanced

8.0/10

Years Exp

Excel Advanced

8.0/10

Years Exp

Reporting Automation Advanced

7.5/10

Years Exp

Google Ads Advanced

7.0/10

Years Exp

Google Gemini OpenAI CRM Data Warehousing Talend Alteryx Domo Looker Studio Google Apps Script API Integration GTM Dashboards BI Web Analytics Marketing Analytics Insights

Work Experience

Specialist, Business Intelligence & Reporting

Brainlabs

May 2022 - Present

Analysed multi-channel performance data (web analytics, CRM, search, social and influencer platforms) to identify trends and performance drivers, and turned findings into recommendations for stakeholders. Built and maintained SQL data pipelines and ETL workflows in Funnel.io, Alteryx and Talend, consolidating multiple sources into unified reporting tables. Built custom API integrations to extract and harmonise data from multiple platforms automatically. Implemented and maintained conversion tracking in Google Tag Manager for Google Ads and Microsoft Ads, improving the accuracy of conversion and attribution data. Designed interactive KPI dashboards in Power BI, Tableau, Looker Studio and DOMO for stakeholders to track performance and trends. Ran data validation, reconciliation and QA on business-critical reports, and automated recurring checks to reduce manual effort.

Head of Department, Electrical Engineering

SIRT Bhopal

Dec 2012 - Jul 2021

Led the Electrical Engineering department for 9 years, managing faculty and academic programmes. Oversaw student performance and results reporting for the department, and coordinated with institute leadership on academic planning.