shreyes shah
Product Analyst
About
Product-focused problem solver with ecommerce and fintech experience, open to learning and solving new problems. Partnering with engineering, marketing, design, operations, and cross-functional teams to optimize user journeys, define KPIs, and scale data-backed product improvements using SQL, AI, Python, visualization tools, and A/B testing.
Skills & Expertise (21)
Work Experience
Product Analyst
Zepto
Jun 2025 - Present
Driving analytics for the new category vertical and partnering with Product to define north-star KPIs, design experiments, conduct user research, and track performance through A/B testing and in-app analytics. Delivered major impact via Wishlist, Fashion Revamp, BPC Revamp, and Scheduled Delivery, lifting Bill Penetration from 6% to 10% and increasing AOV by ₹2 across 2.2 million daily orders in 7 months.
Product Analyst
Fi money
Mar 2024 - Jun 2025
Collaborated with Product, Engineering, and Data Science to transition CX from outsourced to an in-house model. Built data-driven capacity planning and prioritization frameworks using user and issue segmentation, designed the LLM knowledge base and journey, and optimized customer lifecycles to reduce repeat interactions. Drove CSAT improvement from 2.1 to 3.8, SLA resolution from 42% to 88%, and answer rate from 35% to 85% within 3 months of CX insourcing.
Data Science Intern
Think360.ai
Jan 2024 - Mar 2024
Identified high-risk credit card customers (bad actors) using behavioral and repayment signals. Built target variables for new-to-credit customers using loan and delinquency data. Performed EDA and developed models optimized for precision, recall, and AUC.
Research and Development Intern
SPJIMR
Mar 2023 - Aug 2023
Analyzed 40k customer reviews across 5 countries for low to high-end products, identifying frequent words, sentiment scores, topic impact and statistical significance to find the brand impact in different regions. Visualized and communicated insights to know how customers from different regions perceive brands differently.
Education
B.Tech (Electronics Engineering) - Sardar Patel Institute of Technology
2021 - 2024 · Afghanistan
Certifications
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Skills (21)
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