About
Results-driven Business Analyst and QA Engineer with 3.5+ years of experience spanning CRM/MarTech platform operations, Salesforce-aligned campaign QA, end-to-end business analysis, and omnichannel campaign management. Proven ability to translate business requirements into testable scenarios, validate CRM workflows and customer journey logic, and deliver actionable insights through data analysis using Google Analytics, Power BI, and SQL. Skilled at bridging Sales, Marketing, and Technology teams — ideally positioned for Business Analyst or Business Development Associate roles in SaaS, MarTech, or CRM-driven environments.
Skills & Expertise (43)
Work Experience
Software Engineer - QA & CRM Operations
Resulticks Edge Solutions Pvt Ltd
Feb 2025 - Dec 2025
Acted as a Business Analyst for campaign operations — gathered client business requirements, translated them into campaign configurations, and validated end-to-end delivery across Email, SMS, WhatsApp, Mobile Push, Web Push, and QR channels. Performed Salesforce-aligned QA: validated CRM lead and contact data sync, campaign audience segmentation rules, and trigger-based workflow execution mirroring Salesforce Campaign and Journey Builder logic. Conducted UAT coordination with global enterprise clients — documented acceptance criteria, managed sign-off workflows, and ensured campaign configurations met client-specific business rules. Tested complex customer journey flows including triggered campaigns, A/B test setups, multi-step orchestrations, and time-based delivery logic — identifying logic gaps before production go-live. Solely owned Mobile Push Notification QA for global clients — validated payload integrity, device targeting, scheduling logic, and delivery confirmation using platform dashboards. Produced post-campaign QA reports: delivery status, open/click tracking validation, and reporting dashboard accuracy — providing data-driven insights aligned with business KPIs. Identified and raised platform defects discovered during campaign execution; performed root cause analysis and coordinated with Product and Dev teams for resolution, reducing defect leakage to production. Tracked campaign performance using Google Analytics and platform reporting dashboards — flagged conversion anomalies and shared findings with stakeholders to optimise campaign ROI. Participated in Agile Scrum ceremonies — sprint planning, standups, retrospectives — collaborating with Product Managers on feature releases and business impact assessments. Supported new client onboarding as a BA liaison: validated campaign configurations, authored test cases aligned to business requirements, and provided go-live readiness reports.
QA Test Engineer – Telecom & SaaS Products
Sensiple Software Solutions Pvt Ltd
Mar 2022 - Aug 2024
Designed and executed 200+ functional and API test scenarios, delivering comprehensive backend validation for Comcast's telecom CRM and IVR systems. Performed end-to-end IVR testing across complex voice and SMS flows in English and Spanish — validated routing logic, DTMF inputs, and customer interaction outcomes on Genesys IVR platform. Validated REST APIs using Postman — verified request/response structures, status codes, data payloads, and frontend-backend integration for CRM data flows. Tracked and resolved 150+ defects in JIRA across the full lifecycle — directly reducing production defect leakage and improving release quality metrics. Prepared Test Plans and Test Strategies covering scope, entry/exit criteria, risk analysis, and environment setup aligned with sprint goals. Executed functional and regression testing for outage tracking applications across North America — improved IVR flow accuracy through rigorous voice validation. Managed full defect lifecycle: identification, root cause analysis, developer coordination, and re-testing after fixes. Participated in client-facing calls to communicate testing progress, quality metrics, and improvement recommendations to US stakeholders. Performed functional, integration, and chatbot testing — validated conversational flows, intent recognition, response accuracy, and CRM data handoff. Delivered detailed test execution reports and defect metrics to stakeholders, enabling data-driven quality decisions at sprint-end reviews.
Education
MBA – Human Resource Management - University of Madras
2021 - 2023 · India
B.E – Mechatronics Engineering - RVS Technical Campus
2017 - 2021 · India
Certifications
ISTQB Certified Tester Foundation Level
UK & Ireland Board
ISTQB Certified Tester Agile Tester
UK & Ireland Board
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Skills (43)
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