About
Detail-oriented MBA candidate with experience in marketing analytics, and search ads performance reporting. Skilled in tracking KPIs, identifying trends, and delivering actionable insights using tools like MySQL, Power BI, Tableau, and Excel. Proven ability to optimize outreach campaigns, ensure data accuracy across multiple accounts, and support decision-making through competitor analysis and performance insights. Strong communicator with solid teamwork and problem-solving abilities.
Skills & Expertise (7)
Work Experience
Media Analyst - Apprentice
Target Cooperation
02-2017 - 05-2017
Monitored daily and weekly ad campaign performance using dashboards and tools to track key KPIs such as CTR, CPC, impressions, and conversions. Collaborated with the team to resolve data issues, verify numbers, and maintain accuracy across multiple account reports. Identified trends and insights to support targeting and bidding improvements, and prepared performance summaries during high-volume periods like Circle Week. Ensured timely delivery of search ads reports by managing multiple deadlines and working closely with senior analysts to understand campaign optimization processes.
Marketing Intern
Nextwealth Entrepreneurs Pvt Ltd
02-2017 - 05-2017
Identified and qualified potential B2B leads using targeted scraping on Apollo.io with strategic keywords (Generative AI, Catalog Management, Computer Vision), while also supporting competitor analysis to benchmark offerings and identify market gaps. Created and optimized personalized outbound email content for nurturing campaigns, contributing to improved engagement and open rates, and strengthening overall pre-sales support efforts.
Media Analyst - Apprentice
Target Cooperation
02-2017 - 05-2017
Monitored daily and weekly ad campaign performance using dashboards and tools to track key KPIs such as CTR, CPC, impressions, and conversions. Collaborated with the team to resolve data issues, verify numbers, and maintain accuracy across multiple account reports. Identified trends and insights to support targeting and bidding improvements, and prepared performance summaries during high-volume periods like Circle Week. Ensured timely delivery of search ads reports by managing multiple deadlines and working closely with senior analysts to understand campaign optimization processes.
Marketing Intern
Nextwealth Entrepreneurs Pvt Ltd
02-2017 - 05-2017
Identified and qualified potential B2B leads using targeted scraping on Apollo.io with strategic keywords (Generative AI, Catalog Management, Computer Vision), while also supporting competitor analysis to benchmark offerings and identify market gaps. Created and optimized personalized outbound email content for nurturing campaigns, contributing to improved engagement and open rates, and strengthening overall pre-sales support efforts.
Education
Masters in Business Administration
2023 - 2025 · India
Masters in Business Administration
2023 - 2025 · India
B.Sc (Mathematics, Physics and Chemistry)
2019 - 2022 · India
B.Sc (Mathematics, Physics and Chemistry)
2019 - 2022 · India
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Profile Score Breakdown
Profile Overview
Availability Details
Visa Status
No Visa
Relocation
Open to Relocation
