Sreelakshmi Thilakan
Data Analyst
About
Data Analyst with cross-functional experience in HR operations, digital marketing, and business analytics, combining domain expertise with SQL, Excel, Power BI, and Python to transform workforce, customer, marketing, and operational data into actionable business insights. Supported by analytics internships, Google certifications, and end-to-end portfolio projects focused on solving real business problems.
Skills & Expertise (20)
Work Experience
Data Analyst Intern
Ecraftz Info Solution
Jun 2026 - Present
Worked on analytics projects using SQL, Excel, Python, and Power BI across customer, marketing, HR, sales, and operational datasets. Collected, cleaned, validated, and analyzed business data to support dashboard development, KPI reporting, and business analysis. Applied RFM Analysis, Funnel Analysis, Pareto Analysis, customer segmentation, and trend analysis across multiple business scenarios.
Business & Data Analyst Intern
Curewell Homoeo Pharmacy Pvt. Ltd.
Apr 2026 - May 2026
Analyzed customer, sales, CRM, marketing, and operational datasets to identify business trends, performance gaps, and improvement opportunities. Developed a structured business analysis framework by evaluating customer acquisition, lead conversion, customer retention, and operational performance across key business functions. Presented analytical findings and data-driven recommendations to improve customer acquisition, lead conversion, retention, and operational efficiency.
Executive – Corporate HR
SRIT India Pvt Ltd
Oct 2024 - Jan 2025
Managed recruitment, workforce, and employee lifecycle data across hiring, onboarding, employee records, and separations. Maintained employee records, HRMS databases, recruitment trackers, and MIS reports using Meritto ATS, GreytHR, and Advanced Excel, ensuring data accuracy. Screened and evaluated 1,200+ candidate profiles while maintaining recruitment data integrity and applicant tracking records. Generated recruitment, onboarding, workforce, and MIS reports to support HR operations and management reporting.
HR Executive
HCLTech
Sep 2022 - Nov 2023
Managed recruitment, workforce, and employee lifecycle data across hiring, onboarding, employee records, and separations. Maintained employee records, HRMS databases, recruitment trackers, and MIS reports using Meritto ATS, GreytHR, and Advanced Excel, ensuring data accuracy. Screened and evaluated 1,200+ candidate profiles while maintaining recruitment data integrity and applicant tracking records. Generated recruitment, onboarding, workforce, and MIS reports to support HR operations and management reporting.
Digital Marketing & Marketing Analytics
Freelance
Sep 2020 - Aug 2022
Monitored campaign performance using Meta Analytics and Google Analytics (GA4). Tracked marketing KPIs including CTR, CPC, CPM, Reach, Impressions, Engagement, and Conversion metrics. Prepared performance reports to support campaign evaluation and optimization.
Education
MBA - FISAT Business School, APJ Abdul Kalam Technological University
- · Afghanistan
B.Tech in Electronics & Communication Engineering - SNGIST, Mahatma Gandhi University
- · Afghanistan
Certifications
Google Data Analytics Professional Certificate
Google · 2026
Data Analytics Certification
Entri Elevate | NSDC & Illinois Institute of Technology · 2026
Advanced Excel & Power BI Certification
· 2025
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Skills (20)
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