About
Data-driven analyst with 1+ year of experience in performance marketing analytics, campaign analysis, and business intelligence. Skilled in translating complex data into actionable insights for international clients. Strong foundation in growth frameworks (AARRR), dashboard development, and stakeholder communication, with an academic background in Business Analytics. Passionate about leveraging data and technology to drive measurable impact.
Skills & Expertise (15)
Work Experience
Performance Marketing Associate II
SKMADS
May 2025 - Present
Analyze end-to-end campaign performance across paid and organic channels, tracking key metrics including CPI, CTR, CAC, and conversion rates. Build and maintain performance dashboards and reports using Tableau and Excel, delivering regular insights to international clients across multiple geographies. Conduct user and campaign segmentation to identify optimization opportunities and improve targeting efficiency. Collaborate with cross-functional teams to implement data-driven recommendations, improving campaign ROI and client retention. Communicate complex analytical findings to non-technical stakeholders in a clear, actionable format.
Marketing Intern
Jayaram Cards
Nov 2024 - Jan 2025
Supported marketing campaigns and analyzed campaign performance data to identify trends and improvement areas. Assisted in preparing marketing reports and performance summaries for internal stakeholders. Gained hands-on exposure to customer segmentation and promotional strategy execution.
Education
MBA — Business Analytics & Marketing - CMR University
2023 - 2025 · Afghanistan
BBA — Information Systems - PSG College of Arts and Science
2020 - 2023 · Afghanistan
Certifications
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Skills (15)
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