About
Experienced Market Research Analyst with over 10 years of expertise in data analysis, consumer insights, and market trends. Adept at leveraging Power BI to turn complex data into actionable insights, driving business decisions. Proven track record in delivering high-quality reports, dashboards, and strategic recommendations to senior leadership. Seeking to utilize strong analytical and technical skills to support data-driven business growth.
Skills & Expertise (16)
Work Experience
Senior Market Research Analyst – II
Ena Technologies
Mar 2023 - Mar 2025
Spearheaded multi-regional market intelligence projects focused on customer acquisition, competitive benchmarking, and digital engagement trends in the software sector. Managed and mentored a team of 3 junior analysts, delegating research tasks, reviewing output quality, and providing training on Power BI and market analytics. Designed and maintained scalable Power BI dashboards combining sales, marketing, and customer data to support strategic decision-making across leadership functions. Used advanced DAX and Power Query to build dynamic models for churn prediction, customer segmentation, and sales pipeline forecasting. Collaborated with demand generation and digital strategy teams to ensure alignment between data insights and business objectives.
Senior Market Research Analyst – I
Ena Technologies
Jul 2021 - Feb 2023
Led primary and secondary research initiatives supporting global digital marketing efforts and subscription-based software product launches. Initiated the use of Power BI (from Jan 2022) to streamline analysis and visualization of campaign performance, customer engagement and sales funnel data. Produced monthly market landscape reports that identified emerging opportunities in European SaaS markets and digital ad trends. Advised leadership on competitive positioning, based on pricing intelligence and analysis of content marketing and lead generation strategies.
Market Research Analyst – II
Ena Technologies
Sep 2017 - Jun 2021
Conducted in-depth research to support software sales strategy and digital marketing campaigns across European and Indian markets. Analysed competitor activities, market trends, and customer behaviour to inform product positioning and B2B lead generation strategies. Worked with sales and marketing teams to define customer personas and segment target markets based on firmographics, buying behavior, and industry needs. Delivered recurring reports and ad hoc insights on industry developments, campaign effectiveness, and market demand for SaaS products and digital solutions. Supported research for market entry strategies into new geographies, including pricing benchmarks and regional buyer analysis.
Associate Market Research Analyst
Aon Consulting Pvt. Ltd.
May 2015 - May 2017
Analysed financial statements using liquidity ratios to assess the credit worthiness and financial condition of a company. Developed predictive models to forecast sales trends, enabling proactive business decisions. Prepared high quality deliverables with qualitative and quantitative results backed by extensive data analysis. Prepared various PowerPoint presentations for sales team for high level client relations. Produced historical market research reports to efficiently invest in client’s assets. Conducted SWOT analysis to update about market position of client company.
Education
Ph.D Economics - CMR University
- · Afghanistan
Masters in Economics - Fergusson College
- 2014 · Afghanistan
Bachelor of Business Administration - Kashmir University
- 2012 · Afghanistan
Certifications
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