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Skills & Expertise (4)
Work Experience
Analyst
Deloitte USI
09-2025 - 11-2025
Collaborated with cross-functional marketing teams to configure and test Salesforce Data Cloud pipelines, unifying customer data from 5+ sources enhancing segmentation accuracy and analytics efficiency by 30%. Engineered unified customer profiles in Adobe Experience Platform (AEP), streamlining campaign targeting and enabling personalization at scale, resulting in 15% faster campaign deployment. Designed and automated omnichannel customer journeys in Adobe Journey Optimizer (AJO) fostering creative campaign flows that improved engagement consistency and lifted conversion rates by 18%.
Analyst
Deloitte USI
09-2025 - 11-2025
Collaborated with cross-functional marketing teams to configure and test Salesforce Data Cloud pipelines, unifying customer data from 5+ sources enhancing segmentation accuracy and analytics efficiency by 30%. Engineered unified customer profiles in Adobe Experience Platform (AEP), streamlining campaign targeting and enabling personalization at scale, resulting in 15% faster campaign deployment. Designed and automated omnichannel customer journeys in Adobe Journey Optimizer (AJO) fostering creative campaign flows that improved engagement consistency and lifted conversion rates by 18%.
SDE Intern
Indian Institute of Information Technology, Allahabad
01-2025 - 06-2025
Engineered a full-stack AI-powered web-based mobile application integrating real-time chatbot functionality using React Native, Firebase, and Gemini API, enabling seamless cross-platform user interaction. Enhanced scalability and UI responsiveness, reducing response latency by 30% through optimized API handling, efficient state management, and performance tuning.
SDE Intern
Indian Institute of Information Technology, Allahabad
01-2025 - 06-2025
Engineered a full-stack AI-powered web-based mobile application integrating real-time chatbot functionality using React Native, Firebase, and Gemini API, enabling seamless cross-platform user interaction. Enhanced scalability and UI responsiveness, reducing response latency by 30% through optimized API handling, efficient state management, and performance tuning.
Education
B.Tech
2021 - 2025 · India
B.Tech
2021 - 2025 · India
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Skills (4)
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