About
Business Analyst with 10+ years of experience in transforming complex data into actionable business insights. Skilled in SQL, Power BI, Excel, Python, and Zoho tools with expertise in product analytics, customer segmentation, funnel analysis, and KPI tracking. Experienced in analyzing revenue, churn, renewal rates, product utilization, and sales vs collection to support strategic decision-making. Proven ability to automate reporting, optimize business processes, and improve operational efficiency through data-driven solutions.
Skills & Expertise (23)
Work Experience
Business Analyst | Product & Business Analytics
PM Publisher Private Limited
May 2025 - Present
Delivered end-to-end analytics work using SQL, Power BI, and Zoho CRM to support daily business operations and management decision-making. Led end-to-end implementation of Zoho CRM including module creation, workflows, automation, pilot testing, and full-scale deployment. Integrated Zoho CRM with Zoho Books and Zoho Analytics to streamline operations and improve reporting visibility. Led process optimization initiatives using SQL, Power BI, and business analytics, resulting in 10% reduction in manual effort, 15% improvement in reporting efficiency, and 20% increase in stock management efficiency. Collaborate with the data engineering team to tune newly developed data ingestion pipelines. Create reports and dashboards in power BI as per evolving business requirements. Engage in deep-dive data analysis to identify and report major risks. Implemented data-driven strategies to enhance product planning and production efficiency. Presented insights and Power BI dashboards to senior leadership, enabling faster, data-driven strategic decision-making. Tracked customer engagement and product performance metrics using Power BI, enabling data-driven decisions that improved user adoption 4% and supported revenue growth.
Assistant Manager – Data Analyst
Benesse India Private Limited
Sep 2023 - May 2025
International Stakeholder Management: Collaborated with the Japan-based management team to define reporting requirements and integrate Zoho Books with CRM for unified financial visibility. Spearheaded a product usage dashboard delivering actionable insights, enhancing student and teacher engagement. Enabled real-time learning gap analysis to support data-driven academic interventions and improve learning outcomes. Led end-to-end implementation of Zoho CRM including module creation, workflows, automation, pilot testing, and full-scale deployment. Insight Generation: Developed customized dashboards across the Zoho suite (CRM, Books, Expense), SQL Power BI to provide actionable insights into marketing and customer service metrics. Utilized big datasets to analyze and extract deep learning to User Engagement. Transformed high-value analysis projects into automated data products. Optimized and automated Zoho CRM processes, integrating with Zoho Books and Zoho Analytics to enhance data visibility, reduce manual effort, and support business growth.
Senior Associate – Data Analyst
Harappa Learning Private Limited
Sep 2022 - Dec 2022
Performed end-to-end funnel analysis in HubSpot for B2B enterprise customers, tracking lead movement across stages (Lead → Qualified → Demo → Conversion). Monitored daily funnel movement and identified stage-wise drop-offs to improve conversion efficiency. Analyzed cohort performance, highlighting the need to focus on high-value customer segments for revenue growth. Generated product utilization reports, tracking feature adoption, user engagement, and usage patterns. Identified low-usage features and recommended onboarding/training strategies to improve adoption. Collaborated with cross-functional teams (sales, product) to align insights with business goals. Supported data-driven decision-making by combining CRM data analysis with business insights.
Assistant Data Analyst
Convergia Digital Education Private Limited
Nov 2015 - Aug 2022
Managed large-scale data sets covering school performance, EdTech app usage, and financial collections for domestic and international customers. Developed and maintained complex financial models to support institutional budgeting and predictive forecasting. Authored advanced SQL scripts to validate data accuracy, ensuring correct aggregations and zero discrepancies in management reports. Designed and developed interactive dashboards to track business KPIs and performance metrics. Identified low-usage features and recommended onboarding/training strategies to improve adoption. Generated product utilization reports, tracking feature adoption, user engagement, and usage patterns. Collaborated with cross-functional teams (sales, product) to align insights with business goals.
MIS Executive
Educomp Solutions Private Limited
Mar 2014 - Nov 2015
Developed daily MIS reports using Excel to track sales, inventory, and operational data. Prepared daily, weekly, and monthly reports for management review. Performed data cleaning and validation to maintain data accuracy and consistency. Developed Excel-based reports and dashboards using formulas, pivot tables, and charts. Supported business teams by providing ad-hoc reports and data insights. Coordinated with different departments to ensure data availability and reporting alignment. Improved reporting efficiency by automating repetitive tasks using Excel formulas.
Education
B.SC – Information Technology
- · Afghanistan
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Skills (23)
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