About
Data-driven MIS Specialist and Data Analyst with 3+ years of experience in MIS reporting, CRM analytics, dashboard creation, and marketing performance analysis. Strong hands-on exposure to Power BI, SQL, Zoho Analytics, Excel, and CRM systems. Experienced in improving reporting accuracy, automating workflows. Proven ability to automate reports, improve data accuracy, and support business decisions for sales and marketing teams.
Skills & Expertise (32)
Work Experience
MIS Specialist
Veranda Race
Aug 2023 - Present
Designed and maintained Power BI dashboards for leads, sales, ROI, and marketing performance. Automated daily, weekly, and monthly MIS reports, reducing manual reporting effort by 40%. Integrated data from Zoho CRM, Google Sheets, and Ads platforms into unified dashboards. Built complex Zoho Analytics SQL queries to track CPL, conversions, campaign performance, and lead gaps, improving campaign tracking accuracy. Improved data accuracy and consistency by implementing validation checks and standardized metrics. Led CRM transition from Leadsquared to Zoho CRM, implementing workflows and Deluge functions. Supported leadership with data-driven insights to optimize marketing spend and lead conversion.
Junior Operational Analyst
Full Creative
Mar 2023 - Aug 2023
Supported contact center MIS reporting with accurate and timely reports. Analyzed operational data to identify trends and improvement areas. Collaborated with cross-functional teams to improve efficiency and service quality. Assisted with performance tracking and process optimization initiatives.
Quality Analyst – Telesales / MIS Executive
Veranda Race
Jan 2021 - Jan 2023
Quality Analyst (2021 – 2022): Monitored telesales calls to ensure quality and compliance standards. Analyzed call quality metrics and prepared QA performance reports. Shared actionable insights with training and sales teams. MIS Executive (2022 – 2023): Managed daily MIS reports for sales and marketing operations. Consolidated data from multiple sources into structured Excel reports. Created dashboards and standardized templates, improving report turnaround time. Worked on Zoho & Leadsquared CRM customization and handling.
Education
Post Graduate Diploma in Management – Data Analytics - Great Lakes Institute of Management
2024 - 2026 · Afghanistan
B.Sc in Computer Science - SRM Arts & Science College
- 2020 · Afghanistan
Certifications
Business Analyst using Power BI
Edureka · 2023
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Skills (32)
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