About
Market researcher with 8+ years of experience studying consumer behaviour, brand trust, and customer decision-making across financial services and real estate. Currently conducting full-time doctoral research on how AI chatbots shape consumer trust and brand perception bringing academic rigour directly into applied market research. Combines hands-on (Consumer Experience) CX and compliance experience with strong qualitative and quantitative research skills, uniquely positioned for consumer insights, brand research, and AI-related behavioural studies in remote-first organisations.
Skills & Expertise (9)
Work Experience
Consumer Insights & CX Manager
Topgear Real Estate LLC
Nov 2019 - Nov 2025
Designed and led end-to-end consumer research programmes, mapping customer journeys, identifying behavioural patterns, and uncovering trust and loyalty drivers across residential and commercial real estate segments. Built and analysed customer feedback loops using surveys and behavioural data, translating findings into actionable service design improvements and brand strategy decisions. Managed enterprise CRM data pipelines and digital lead analytics, producing structured insight reports for senior stakeholders to inform marketing and retention strategy. Conducted compliance and governance reviews aligned with regulatory standards, demonstrating ability to manage research with rigour, accuracy, and accountability.
AML Compliance & Risk Intelligence Analyst
Thomson Reuters
Sep 2014 - Mar 2015
Delivered structured intelligence reports for a global client base, synthesising data from LexisNexis, World-Check, and OSINT (Open Source Intelligence) databases core skills directly transferable to secondary research and data analysis in market research. Processed 50+ complex case investigations per month across Indian, US, European, and Asian markets with zero escalated errors, demonstrating high-volume research throughput and analytical precision. Conducted enhanced due diligence (EDD) and customer risk profiling — applying behavioural and reputational analysis methodologies to real-world decision-making.
Senior Relationship Manager
ICICI Securities Limited
Aug 2013 - Aug 2014
Managed diversified client portfolios and conducted needs-based financial advisory — developing deep understanding of consumer motivations, financial behaviour, and trust-building in high-stakes decision environments. Achieved consistent targets for new account acquisition, insurance conversions, and client reactivation through relationship-driven, insight-led engagement.
Education
Ph.D. - Management - Bharati Vidyapeeth University, IMED
2025 - · Afghanistan
Bachelor of Education (B.Ed.) - Chaudhary Charan Singh University
2016 - 2018 · Afghanistan
Master of Business Administration (MBA) - Amity University
2011 - 2013 · Afghanistan
Bachelor of Science (B.Sc.) - Andhra University
2007 - 2010 · Afghanistan
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