About
Business-focused Data Analyst with 3.5+ years of experience specializing in Central Analytics using SQL, Power BI, and Advanced Excel. Expert in leveraging complex SQL querying (CTEs, Window Functions) and data modeling to generate actionable insights for cross-functional stakeholders. Proven track record in leading analytical workflows, performing root-cause analysis on KPI movements, and building interactive dashboards that support data-driven growth and operational improvements.
Skills & Expertise (23)
Work Experience
Senior Business Analyst
Kapiva
Jun 2026 - Oct 2026
Partnered cross-functionally with product, tech, and marketing stakeholders to deliver rapid-turnaround ad-hoc analyses, sizing business opportunities and evaluating user data patterns to guide strategic growth decisions. Spearheaded website UX and checkout funnel optimizations—including targeted A/B testing and streamlined cart flows—substantially reducing cart abandonment and driving a strong lift in prepaid order share. Analyzed pre and post purchase user intent and customer journeys — differentiating low and high intent awareness behavior to evaluate campaign effectiveness and optimize conversion pathways.
Data Analyst
UnifyCX (Previously Glowtouch Technologies)
Jun 2023 - Jun 2026
Developed and executed comprehensive A/B testing frameworks in collaboration with product, marketing, and store teams—designing SKU-level experiments and conducting end-to-end analyses to evaluate test performance and recommend final data-backed decisions. Developed interactive reports (using Power BI, Looker) to track operational metrics, while designing automated alerting workflows utilizing AI tools like Claude to proactively surface anomalies before critical business impact occurred. Engineered efficient SQL logic and optimized stored procedure performance, improving data processing efficiency by ~26% and eliminating redundant database operations across reporting pipelines. Operated core analytics workflows to evaluate promotional events, pricing structures, shipping fee adjustments, and user engagement across financial metrics including RPS, Conversion, and AOV. Analyzed high-volume historical data using complex SQL queries to track Customer Lifetime Value (LTV), Revenue per Customer & Repeat Rate across cohorts, establishing reporting mechanisms that streamlined insights delivery and reduced root-cause analysis (RCA) turnaround time.
Associate – Business and Data Operations
Flatworld Solutions
Aug 2021 - Oct 2022
Developed a risk scoring model using SQL and Advanced Excel to evaluate borrower credit profiles, DTI ratios, and LTV metrics, improving loan portfolio quality and contributing to a reduction in default risk. Built dynamic Excel dashboards and SQL-based reports to monitor mortgage portfolio performance, identifying risk segments and enabling targeted strategies that reduced delinquency rates by 13%. Analyzed 3+ years of historical mortgage loan data using SQL data extraction and Excel to identify key risk indicators and improve default risk forecasting accuracy by ~12%.
Analyst – Data Processing
Altisource
Dec 2020 - Jul 2021
Engineered a performance tracking framework using SQL and Advanced Excel (SUMIFS, LOOKUPs) to monitor loan portfolio metrics and state-level performance trends. Developed structured Excel reports tracking 8+ key KPIs (LTV, DTI, approval rates), using SQL-extracted data to improve visibility into risk segmentation and data integrity. Engineered a performance tracking framework using SQL queries and Advanced Excel to monitor loan portfolio metrics including delinquency rates and state-level performance trends.
Business Development Associate
Byju’s
Jul 2019 - Jan 2020
Utilized a lead funnel methodology to filter and segment prospects based on historical engagement data, significantly improving outreach efficiency and lead conversion rates. Conducted funnel and behavioral analysis to identify high-intent users, contributing to a 30% increase in qualified lead conversions. Generated structured sales performance reports across schools, standards, and regions, providing insights that supported data-driven outreach strategies and improved conversion outcomes.
Education
B.E [Mechanical Engineering] - RNS Institute of Technology
- · Afghanistan
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Skills (23)
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