About
Data Analyst with 3+ years of experience in Business Intelligence, Data Modeling, ETL, SQL, and Power BI dashboard development. Expertise in building end-to-end BI solutions, optimizing DAX performance, implementing Row-Level Security (RLS), and delivering data-driven insights to stakeholders. Strong background in KPI development, data validation, forecasting, and business analytics.
Skills & Expertise (20)
Work Experience
Research Analyst
The Research Insights
Oct 2022 - Oct 2025
Led end-to-end BI solution development from SQL data integration to Power BI Service deployment. Designed scalable star schema model and developed 15+ optimized DAX measures for operational KPIs. Improved report performance by 50% through advanced DAX optimization and model restructuring. Implemented Row-Level Security (RLS) and automated scheduled refresh via On-Premises Gateway. Conducted SQL-based data reconciliation ensuring 100% KPI accuracy. Enabled dynamic KPI selection using Field Parameters and enhanced UX with bookmarks & drill-through reports.
Research Analyst
The Research Insights
Jul 2023 - Jun 2024
Sales, Pricing & Customer Analytics: Analyzed sales velocity and sell-through data based on business requirements and KPIs across 500+ European retail outlets to identify a 15% whitespace opportunity, supporting commercial decisions that drove 120K+ unit sales in Q1, and designed a customer purchase funnel to track cohort retention, identifying a 65% repeat purchase rate and validating product-market fit. BI Reporting & Stakeholder Enablement: Built a SQL-driven Power BI dashboard (POC → UAT) to track real-time sales, regional performance, and stock availability, performing data validation, reconciliation, and QA checks during UAT, enabling inventory reallocation and reducing stock-outs by ~20%.
Education
MBA – Marketing & Business Analytics - Dr. D.Y. Patil Institute of Technology
2021 - 2023 · Afghanistan
Bachelor of Pharmacy - Sinhgad College of Pharmacy
- 2021 · Afghanistan
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