About
Data Analyst skilled in SQL, Python, PostgreSQL, Power BI, and Excel, with hands-on experience transforming retail and e-commerce data into actionable business insights. Built an end-to-end Retail Analytics & ETL Platform with FastAPI, PostgreSQL, Power BI, and DAX, including live deployment and interactive business dashboards. Experienced in data cleaning, EDA, KPI reporting, RFM analysis, Cohort Analysis, and data modeling.
Skills & Expertise (23)
Work Experience
Data Analyst
Retail Analytics & ETL Platform
Present - Present
Built end-to-end analytics and reporting on top of a FastAPI/PostgreSQL retail backend, covering orders, payments, refunds, and inventory data. Designed an Executive Dashboard and a Sales Analytics Dashboard in Power BI using DAX measures for revenue KPIs, profit, average order value, and refund rate. Used Power Query to connect, clean, and model PostgreSQL data into Power BI, with slicers for category- and product-level drill-down. Deployed the FastAPI backend with Render and Neon PostgreSQL, providing live Swagger/OpenAPI documentation.
Data Analyst
UK Retail Sales Analysis
Present - Present
Engineered an end-to-end analysis pipeline on 1M+ UK e-commerce transactions, reducing data processing time by ~60% through automated Python scripts. Applied RFM segmentation to classify 100K+ customers into behavioural tiers; found that 68% of revenue originated from the top 20% of customers. Conducted Cohort Analysis revealing a 45% drop in customer retention after month 2, informing a re-engagement campaign at the 6-week mark.
Data Analyst
Customer Behavior Analysis
Present - Present
Built a complete analytics workflow — Python-based EDA and cleaning, SQL querying, and Power BI dashboarding — to analyze customer shopping behavior. Wrote SQL queries in PostgreSQL for aggregation, joins, and filtering to identify top-performing categories and correlations. Designed an interactive Power BI dashboard with KPIs, trend charts, and slicers for stakeholder self-serve reporting.
Data Analyst
Mobile Sales Dashboard
Present - Present
Designed a multi-page Power BI dashboard analysing ₹769M in mobile sales data across 10+ brands, 20+ cities, and 5 payment methods; identified metro-city and payment-channel revenue patterns.
Education
Bachelor of Technology in Computer Science - BBD University
2020 - 2024 · Afghanistan
Senior Secondary (Class XII, BSEB)
- 2020 · Afghanistan
Secondary (Class X, CBSE)
- 2017 · Afghanistan
Certifications
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Not Open to Relocation
Skills (23)
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