Digital Marketing Manager (Remote - India, Project-Based)

We are hiring a Digital Marketing Manager to lead and execute marketing strategies for multiple projects, including SEO, paid advertising, content marketing, social media marketing, and email campaigns. The role involves working with internal teams and clients to optimize brand presence, increase traffic, and drive conversions.

This project includes managing a digital ad campaign for an e-commerce brand, content strategy for a SaaS company, and SEO optimization for a fintech website.

Key Project Responsibilities

Develop and execute SEO, PPC, and content marketing strategies to drive traffic and leads. Manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid media campaigns. Oversee social media marketing and develop content plans to engage target audiences. Conduct market research and competitor analysis to identify growth opportunities. Optimize websites for SEO, improving organic rankings and visibility. Track KPIs, ROI, and analytics using Google Analytics, SEMrush, and other tools. Manage email marketing campaigns, audience segmentation, and automation. Develop and implement conversion rate optimization (CRO) strategies. Collaborate with designers, developers, and content teams to ensure cohesive branding.

Project Details

E-Commerce Brand Digital Ad Campaign

Goal: Increase online sales through Google Ads and Facebook Ads. Tools: Google Ads, Facebook Business Manager, Google Analytics. Outcome: Achieved a 35% increase in conversion rate and improved ROAS. SaaS Company Content Marketing Strategy

Goal: Generate leads through content-driven inbound marketing. Tools: WordPress, Ahrefs, HubSpot, SEMrush. Outcome: Improved organic traffic by 50% in 6 months. SEO Optimization for a Fintech Website

Goal: Improve keyword rankings and organic search traffic. Tools: SEMrush, Moz, Google Search Console. Outcome: Achieved top rankings for 20+ high-volume keywords.

Preferred Skills

Experience with A/B testing, CRO, and UX optimization. Strong copywriting skills for ad campaigns and landing pages. Knowledge of influencer marketing and affiliate marketing strategies. Familiarity with video marketing and YouTube advertising.