About
Immediate Joiner. MBA graduate (IIM Jammu, Analytics & Marketing) with 18 months of hands-on business & data analytics experience – extracting, verifying and validating business data requirements, using statistical methods to generate business reports, and building dashboards/trackers that turned data into actionable insights (20% sales growth, 15% error reduction, 40% return-rate reduction). Proficient in SQL, Excel, Python, Power BI, Tableau and statistical analysis/forecasting, with a track record of identifying data gaps and opportunities while working closely with cross-functional teams. Detail-oriented, thrives in fast-paced environments, and comfortable managing multiple priorities.
Skills & Expertise (24)
Work Experience
Marketing Strategist Intern
TATA Steel Ltd.
Apr 2025 - Jun 2025
Applied K-means clustering to a year of sales data to segment districts by performance and identify underperforming regions for targeted intervention. Developed a cost-efficient Go-To-Market strategy for untapped & underperforming markets by synthesizing sales data, online outreach & regional market insights. Used statistical segmentation to translate raw sales data into a structured, actionable regional strategy for business stakeholders. Conducted regional market research & consumer surveys to diagnose factors behind low sales performance, incl. brand-visibility gaps & supply-chain challenges. Identified & mapped 24 high-potential institutional customers (schools, hospitals, malls, colleges) to support B2B sales expansion initiatives. Executed a localized digital marketing campaign for TATA Pravesh to strengthen brand visibility and generate leads in the Jharkhand consumer market.
E-commerce Executive
Rare & Basics India
Dec 2022 - Jun 2024
Built & maintained a real-time Excel-based sales tracking system (dashboards, pivot-table-driven analysis) across Myntra, Amazon, Ajio & Flipkart to generate business reports and monitor marketplace-wise performance. Extracted, verified & validated sales, pricing & catalogue data across marketplaces, using statistical methods to identify trends and generate actionable insights. Diagnosed root causes behind product-return & operational-error trends by identifying data & process gaps, then defined & executed fixes to address them at source. Managed end-to-end product cataloging, pricing & discounting across four marketplaces, ensuring accurate & consistent business data across all platforms. Built channel-specific pricing, promotional & bundle-product strategies across marketplaces during high-traffic sales periods to maximize conversion and revenue. Automated order-processing workflows and coordinated cross-functional teams to improve operational efficiency and streamline execution during peak sales periods. Served as the go-to point of contact across teams for marketplace-side pricing, listing & promotional issues, resolving them proactively under pressure. Achieved 20% sales growth through data-driven initiatives; reduced operational errors by 15% and product return rates by 40% through improved data accuracy.
Education
MBA (Major: Analytics & Marketing, Minor: Strategy) - Indian Institute of Management Jammu
- 2026 · Afghanistan
Bachelor of Fashion Technology - National Institute of Fashion Technology
- 2022 · Afghanistan
Certifications
TATA Steel Millennium Scholarship
· 2025
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Skills (24)
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