Sasireka A
Data Analyst
About
Data Analyst with 10+ years of experience in business reporting, sales forecasting, digital marketing, and performance reporting. Proficient in Microsoft Excel, Power BI, SQL, Google Sheets, and dashboard creation. Strong analytical, problem-solving, and stakeholder management skills with a passion for data-driven decision-making.
Skills & Expertise (36)
Work Experience
Senior Digital Sales Associate
O3M Directional Marketing
Jan 2015 - Apr 2023
Prepared daily, weekly, monthly, quarterly, and annual MIS reports. Preparing Sales Projection vs. Advertising Spend reports, and transforming complex datasets into actionable business insights for management review. Built KPI dashboards using Google Sheets, Microsoft Excel and Power BI. Performed data validation and quality checks to improve reporting accuracy. Analyzed Google Ads campaign data to identify trends and support business decision-making. Collaborated with sales teams and clients to evaluate campaign performance. Prepared Amazon advertising account performance reports. Coordinated with the sales team to monitor daily sales performance and achieve business targets. Managed and maintained customer information in CRM systems, ensuring data accuracy and completeness. Delivered actionable insights that supported campaign optimization and business growth.
Customer Contact Executive
Global Tech Solution
Jan 2014 - Jan 2015
Handled customer interactions for US-based clients through a semi-voice support process. Maintained customer records and ensured timely issue resolution.
News Sub-Editor & Proofreader
Tamilan Television
Jan 2013 - Jan 2014
Edited and proofread news content to ensure accuracy and consistency. Performed fact-checking and quality reviews before publication.
Education
Bachelor of Engineering (Electronics & Communication Engineering) - ARM College of Engineering & Technology, Anna University
- 2012 · Afghanistan
Certifications
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Skills (36)
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