Behzad Gazder
Director - UX & Digital Solutions / Solutions Leader
About
Design leader with 21+ years of experience building intuitive systems, scalable platforms and high-performing teams across fintech, enterprise, media and emerging tech. Combines the structure of a systems thinker with the instinct of a creative director to turn complexity into clarity and strategy into results. Drives velocity, reduces rework and helps organizations move faster and design smarter.
Skills & Expertise (14)
Work Experience
Head of UX Design
SnapWork Technologies
March-2019 - December-2019
Led product and UX strategy for FinTech/BFSI platforms—focused on speed, compliance, and business alignment. Redesigned the Kotak Credit Card App, HDFC Mobile Banking platform & Indiabulls Trading application interface to improve usability and retention across high-traffic financial apps. Delivered Dhani Dukaan, a microfinance app, from concept to launch in under 3 weeks—solving for last-mile distribution & agent adoption. Built WCAG-compliant design systems that reduced UI inconsistencies and improved handoff efficiency by 40%. Secured ₹4.2 Cr in new revenue by leading a UX audit for PMC Bank, identifying critical usability failures and proposing rapid redesigns.
Director – UX & Digital Solutions / Solutions Leader
Brane Enterprises Pvt. Ltd.
January-2020 - March-2025
Owned UX strategy, design systems and delivery for Brane’s no-code enterprise platform and high-value client solutions. Focused on speed, scalability and bottom-line impact. Led cross-functional delivery across no-code tools, AI workflows, simulation environments and blockchain marketplaces, transforming $100M+ in live enterprise projects into design intelligence.
Creative Director & Digital Strategy Roles
Multiple Agencies
January-2003 - December-2018
Built brand experiences and digital platforms across industries—bridging creativity with early product thinking. Designed Bhutan’s first digital payment platform (Charro) for Bank of Bhutan, expanding financial inclusion in a mobile-first market. Transformed McCann Mumbai into a digital-first hub, integrating UX, campaigns and content delivery. Launched Chevrolet models across APAC & Middle East, building Commonwealth’s digital capability from scratch. Pioneered experiential eCommerce platforms for BeBeautiful, TrendIn and Tresemme at Jack in the Box, boosting engagement and sales. Co-created “Mirror Tribes” (Times Group) and SABMiller’s “Respect the Road” initiative—achieving 5.4% engagement and 20K+ impressions. Led award-winning campaigns at Tribal DDB for McDonald's, Star Movies, Idea Cellular & Volkswagen Vento(Won 14+ awards in a single year). Led creatives for the launch campaign of the McSpicy range for McDonalds. At OgilvyOne, led art & design on multiple campaigns across the digital landscape for Vodafone, Bingo Chips, Sony Pictures & SBI. Conceptualized Cadbury’s Facebook-integrated product launch (a first for India). Created AR games for Nokia S60 platform & won multiple Ogilvy Hero Awards. At Tata Interactive, built enterprise learning tools for British Airways, GM and Honeywell (including early Palm Pilot-based guides).
Education
Diploma in Graphic Design
2002 - 2002 · India
Bachelor’s Degree in Fine Arts
1998 - 2002 · India
Diploma in Software Engineering (Database Management Systems)
1995 - 1998 · India
Certifications
Organisation Design
LinkedIn Learning · 2020
Learn how to design and implement an effective organizational structure that aligns with your company's goals and strategic priorities.
Leading Digital Transformation
LinkedIn Learning · 2020
Learn how to lead your organization through the digital transformation process and drive business growth.
Creative Approach to Problem Solving
LinkedIn Learning · 2020
Discover how to use creative problem solving techniques to achieve better business outcomes.
Using AI tools for UX Design
LinkedIn Learning · 2020
Learn how to incorporate AI tools and techniques into your UX design process to create more efficient and effective designs.
IoT Foundations & Fundamentals
LinkedIn Learning · 2020
Learn the basics of the Internet of Things (IoT), including its architecture, design considerations, and security risks.
Blockchain: Beyond the Basics
LinkedIn Learning · 2020
Learn about the potential uses and implications of blockchain technology beyond cryptocurrency.
