About
Data Analyst with a Master’s in Statistics and hands-on experience in statistical modeling, marketing analytics, and campaign performance measurement. Proficient in techniques such as regression analysis, hypothesis testing, A/B testing, and time-series forecasting to deliver data-driven insights and support strategic decision-making. Skilled in Excel, R, Python, and SQL, with strong capabilities in data visualization, model validation, and translating complex data into clear business recommendations.
Skills & Expertise (24)
Work Experience
E-commerce Marketing Executive
Nexten Brands Pvt Ltd
Sep 2025 - Present
Analyzed large-scale campaign and customer datasets to identify behavioral trends and performance patterns. Applied descriptive and inferential statistical methods to support business decision-making. Built automated dashboards using Excel, Google Sheets, and Power BI for KPI monitoring and trend analysis. Conducted performance analysis and data-driven optimization using key metrics including conversions and revenue. Delivered actionable insights through structured reporting and data visualization.
Marketing Analyst
Broadwing Labs/Mavenziet
Aug 2024 - Present
Extracted, cleaned, and analyzed marketing and performance datasets to identify trends, customer behavior, and campaign response patterns. Applied regression analysis, correlation analysis, and time-series techniques to support predictive modelling and campaign performance forecasting. Conducted A/B testing, hypothesis testing, and statistical validation to evaluate campaign effectiveness and optimize marketing strategies. Built interactive dashboards and automated reports using Excel and Google Sheets to monitor KPIs and communicate analytical findings to stakeholders. Generated actionable insights and recommendations through quantitative analysis to support business decision-making and performance improvement.
Education
Master of Science in Statistics - Bangalore University
2022 - 2024 · Afghanistan
Bachelor of Science in Mathematics, Statistics & Computer Science - MES Degree College
2018 - 2021 · Afghanistan
Certifications
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Skills (24)
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