About
Results-driven professional transitioning into a Data Analyst role, bringing 3 years of hands-on experience as a Graphic Designer with a strong foundation in data visualization, storytelling, and user-centric design. Skilled in transforming complex data into clear, actionable insights using tools such as Excel, SQL, and Power BI.
Skills & Expertise (25)
Work Experience
Graphic Designer
Freelance
Feb 2024 - Present
Tracked 12+ concurrent client projects in Excel workbooks, using pivot tables and VLOOKUP to monitor design milestones, resource allocation, and delivery dates, achieving 100% on time completion. Generated weekly design performance reports in Excel, consolidating feedback scores and revision counts across 15 campaigns, applying data validation to ensure accuracy and informing iterative improvements. Created optimized YouTube thumbnails that improved click through rates (CTR) and audience engagement. Applied typography, layout design, and color theory principles to ensure brand consistency and visual hierarchy. Authored comprehensive brand guideline documents, writing clear usage instructions and visual standards, which reduced client revisions by 25% and reinforced consistent brand communication. Validated color palettes, typography specs, and file formats across Adobe Creative Cloud and Meta Business Suite, employing systematic checks to maintain brand integrity across all deliverables.
Senior Graphic Designer
Dreamstone Productions
Aug 2024 - Jan 2026
Catalogued visual assets for YouTube, Facebook, and Instagram in Excel sheets, using VLOOKUP to link each asset to campaign IDs and pivot tables to summarize monthly upload volumes, ensuring 100% metadata accuracy. Developed engaging social media creatives aligned with brand guidelines and marketing strategies. Scheduled and optimized campaigns using Meta Business Suite to increase reach and engagement. Coordinated cross functional teams of designers, marketers, and video editors, facilitating problem solving workshops that streamlined asset approval workflows and cut turnaround time by 20%.
Education
B.Sc Computer Science - KG College of Arts and Science
2020 - 2023 · India
Certifications
Deloitte Analyst Visual Intership
Deloitte · 2026
Certificate of Graphic and Print Design
Maya Acadamy of Advanced Creativity · 2024
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Skills (25)
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