Fayaz Mohammad
Data & Analytics Specialist
About
Results-driven Data & Analytics professional with 5+ years of end-to-end experience across BI development, ETL engineering, data warehousing, and marketing analytics. Proven ability to architect scalable Power BI solutions with advanced DAX, build robust ETL/ELT pipelines using SSIS, ADF, and Databricks (PySpark), and deliver actionable insights that directly drive business decisions. Strong communicator who bridges the gap between technical teams and business stakeholders; experienced Scrum Lead with a track record of improving delivery predictability and report adoption.
Skills & Expertise (38)
Work Experience
Marketing Data Analyst
Sage Publications Pvt Ltd
Apr 2022 - Jun 2025
Designed, developed, and owned 10+ enterprise-level Power BI dashboards integrating data from Salesforce, SQL Server, ADF, and Google Analytics. Architected a Microsoft Fabric Lakehouse consolidating Salesforce CRM, SQL Server DWH, email marketing (Selligent), and Google Analytics. Resolved critical attribution gaps spanning 3+ years in email marketing and sales opportunity datasets. Designed a Canvas Power App integrated with SharePoint and SQL Server to digitise marketing approval workflows. Acted as Scrum Lead for a 3-member analytics team. Implemented row-level security (RLS), workspace governance, scheduled refresh, and audit logging across Power BI Service. Standardised KPIs and data quality rules across all reporting streams. Developed Python web scraping scripts to enrich marketing databases.
Data Analyst / ETL Developer
Vectorsoft Solutions Pvt Ltd
Jul 2019 - Mar 2022
Developed and deployed complex SSIS packages for end-to-end ETL from diverse sources into SQL Server data warehouses. Built star and snowflake schema data models in SQL Server. Designed and maintained complex Power BI dashboards. Configured SSIS package logging, checkpoints, breakpoints, and event handlers. Participated in data migration projects. Gathered business requirements from end users. Created and deployed SSRS reports to Report Server.
Education
Bachelor of Technology (B.Tech) - V R Siddhartha Engineering College
- 2018 · Afghanistan
Intermediate — Mathematics, Physics, Chemistry - Narayana Junior College
- 2014 · Afghanistan
Secondary School Certificate (S.S.C) - Bhashyam Public School
- 2012 · Afghanistan
Certifications
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Skills (38)
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