About
Results-oriented Lead Data Analyst with 6+ years of experience driving data-driven decision-making across workforce, product, and business functions. Proven expertise in advanced data analysis, visualization (Tableau, Power BI), predictive analytics, and KPI performance monitoring. Demonstrated ability to collaborate with data engineers and data scientists on scalable pipelines, maintain data integrity across platforms, and translate complex analytical insights into executive-level narratives. Strong stakeholder engagement skills with a track record of delivering tailored analytical solutions that optimize workforce strategies and business outcomes in fast-paced, cross-functional environments.
Skills & Expertise (30)
Work Experience
Senior Data Analyst
Zupee
Mar 2025 - Oct 2025
Led end-to-end data analysis and interpretation to identify trends in user behavior, revenue performance, and engagement metrics, directly informing workforce and product strategies. Designed and deployed real-time executive dashboards in Tableau and Snowflake for KPI monitoring across revenue, CRM performance, and marketing ROI; reduced critical system errors by 4% through proactive performance tracking. Conducted deep-dive funnel and cohort analysis to pinpoint workforce and product inefficiencies; collaborated with product and data engineering teams to implement improvements, increasing user retention by 12%. Partnered with data engineers to ensure clean, structured, and pipeline-ready data for downstream analytical workflows, maintaining high data quality and governance standards. Performed behavioral analytics on transaction patterns and developed predictive recommendations, driving a 4% increase in first-time successful transactions.
Business Intelligence Analyst
Amazon
May 2024 - Dec 2024
Built and maintained performance dashboards and KPI-tracking frameworks for churn, engagement, upsell, and renewal forecasting, supporting leadership decision-making across multiple business units. Developed renewal and workforce forecasting models using SQL and Python to anticipate resource needs and identify skills gaps; supported strategic planning and resource allocation for global teams. Collaborated with data scientists and engineers on data preparation, transformation, and pipeline design to support scalable analytical workflows. Analyzed channel partner performance data using advanced SQL and Python; segmented high-retention customer cohorts to support targeted retention strategies, increasing sales by 15% MoM. Delivered optimization models identifying $2M in annual cost savings through data-driven efficiency analysis; communicated insights to senior stakeholders via executive-level presentations.
Assistant Manager – Business Analyst
Reliance Retail
Apr 2023 - Dec 2023
Conducted competitive benchmarking analysis and market research to inform workforce strategy, product strategy, and pricing decisions for retail categories. Designed product recommendation algorithms leveraging predictive data modeling to improve cart conversion rates and increase transaction value. Automated manual reporting processes using SQL and Python, improving data accuracy and consistency for category P&L; analysis and reducing operational overhead. Delivered P&L; insights and performance analytics via executive-level dashboards; engaged cross-functional business stakeholders to align on data needs and analytical priorities.
Business Analyst
WheelsEye Technology Pvt. Ltd
Nov 2019 - Apr 2023
Designed and managed comprehensive analytical dashboards for workforce-adjacent metrics: churn, engagement, fraud detection, and operational KPIs to support data-informed decisions across departments. Performed in-depth user-level and sales performance analysis using SQL and Python; identified growth opportunities that increased customer acquisition efficiency by 20%. Collaborated with engineering teams on data pipeline design and ETL processes, ensuring data integrity and readiness for analysis across platforms. Automated incentive processing systems, reducing manual effort and errors; built growth analytics dashboards tracking acquisition, retention, and lifecycle metrics throughout FASTag scaling phases. Mentored and guided junior analysts on best practices in query writing, data storytelling, and dashboard design, fostering a culture of continuous improvement.
Education
Bachelor of Engineering – Civil Engineering - JMIETI
2015 - 2019 · Afghanistan
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Skills (30)
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