About
Results-oriented Data Analyst with hands-on experience in data pipeline engineering, advanced SQL querying, and business intelligence (BI) reporting across marketing and sales domains. Skilled in Power BI, Python, SQL, and GA4 — designing end-to-end ETL/ELT data pipelines, automating reporting workflows, and translating complex datasets into actionable business insights. Experienced in data wrangling, data modelling, A/B testing analysis, and predictive analytics. Familiar with data warehouse concepts, cloud-based analytics, and stakeholder-facing dashboard development. Strong foundation in data quality, data lineage investigation, and cross-functional collaboration to support data-driven strategic and operational decision making.
Skills & Expertise (40)
Work Experience
Analyst
SnaccMate
Apr 2026 - Present
Performed end-to-end data analysis including collecting, cleaning, transforming, and visualising data to support pricing and inventory decisions. Built Python (Pandas) scripts to automate data wrangling tasks — merging multi-source datasets, handling missing values, and standardising schemas — reducing manual processing time by ~35%. Developed descriptive and diagnostic analytics reports using Excel and Power BI, delivering insights on sales trends, customer segmentation, and demand forecasting for client stakeholders. Implemented KPI tracking frameworks and defined metric hierarchies aligned with each client’s business objectives, establishing a repeatable reporting workflow from raw data to insight. Conducted correlation analysis and statistical summaries to identify key revenue drivers, communicating findings through clear data narratives and stakeholder presentations.
Data & SEO Analyst
Botpresso
Nov 2025 - Mar 2026
Engineered automated data pipelines using Python and GA4 API, reducing weekly manual reporting effort by ~40% and enabling near real-time insight delivery to stakeholders. Built and maintained Power BI dashboards tracking 10+ KPIs across organic traffic, keyword rankings, and campaign performance; applied advanced SQL to extract and optimise large datasets for reporting. Conducted structured data quality audits and source analysis across 3+ client websites, identifying data lineage gaps and implementing fixes that improved crawl efficiency and indexing rates. Collaborated with cross-functional teams to translate business requirements into measurable metrics, ensuring consistent reporting standards and actionable insights across 5+ active client accounts. Designed and automated regular and ad-hoc reporting processes, reducing stakeholder data requests through self-serve dashboard solutions aligned with governance standards.
Marketing & Sales Analyst
Decathlon India
Jul 2024 - Oct 2025
Designed and owned regional sales dashboards in Excel and Power BI, tracking revenue, footfall, and product performance KPIs for daily operational decision making by store management. Translated analytical findings into actionable business recommendations, identifying opportunities for operational and process improvements across product categories. Generated weekly performance reports synthesising sales, inventory, and customer engagement data; standardised key reporting views, significantly reducing ad-hoc data requests from managers.
Education
Bachelor of Engineering, Mechanical - Army Institute of Technology
2021 - 2025 · Afghanistan
Class 12, CBSE - Army Public School
2019 - 2020 · Afghanistan
Certifications
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Skills (40)
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