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Skills & Expertise (12)
Work Experience
PPC Analyst
RootAMZ
Aug 2026 - Present
Managed and analyzed Amazon PPC campaigns, monitoring campaign performance, keywords, search terms, bids, and targeting to identify optimization opportunities. Analyzed campaign metrics including impressions, clicks, CTR, CPC, conversions, and spend to evaluate performance and improve campaign efficiency. Analyzed search-term and keyword performance to identify relevant targeting opportunities and optimize campaign structure.
Intra City Fleet Operations - Intern
Delhivery
Aug 2025 - Oct 2025
Analyzed logistics and fleet performance data during the Big Billion Days (BBD) period to support operational planning, cost optimization, and delivery efficiency. Coordinated with vendors during vehicle breakdowns and operational disruptions to ensure timely resolution and uninterrupted last-mile deliveries. Prepared reports & dashboards using Excel for operational performance tracking.
Marketing & Outreach – Intern
TYG Media
May 2025 - May 2025
Executed influencer outreach campaigns by identifying relevant creators, managing collaboration discussions, and maintaining campaign trackers using Google Sheets to monitor progress and improve coordination. Researched social media trends and developed content and collaboration strategies that enhanced audience engagement and increased brand visibility.
Education
Bachelor of Technology, Biomedical Engineering - National Institute of Technology, Rourkela
2021 - 2025 · Afghanistan
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Skills (12)
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