About
Result and insight-driven analytics professional passionate about understanding customer needs through data. Proven ability to transform customer feedback and diverse data sources into actionable intelligence, identifying key performance drivers and emerging trends. Adept at cross-functional collaboration and driving continuous improvement based on data-led improvements. Eager to apply strong analytical skills and a customer-centric approach to enhance customer experience.
Skills & Expertise (30)
Work Experience
Resident Services Associate
Grainger PLC.
Nov 2024 - Jan 2026
Analysed resident feedback data from move-in/out surveys, identifying top 3 recurring issues affecting satisfaction. Improved processes based on complaints, reducing negative feedback by 10% quarterly. Tracked package inquiries, decreasing follow-ups by 20% and improving self-service. Presented monthly feedback summaries, informing 3+ proactive service adjustments quarterly.
Social Media Coordinator and Front of House Member
Las Iguanas
Jun 2023 - Nov 2024
Managed and optimised social media activities, achieving a 20% increase in Instagram and Facebook followers. Executed impactful marketing campaigns, driving a 15% boost in brand visibility. Monitored and analysed social media analytics, leading to a 30% improvement in marketing strategies. Shared content via Meta Business Suite which resulted in a 12.5% increase in the average engagement rate.
Marketing Data Analyst
Van Natter Consulting Group
Nov 2021 - Mar 2022
Unveiled 3 high-value customer segments with data analysis, boosting lead conversion by 25%. Built marketing KPI dashboards for real-time insights, leading to a 10% reduction in campaign costs. Revamped an attribution model to optimise campaign budgets, resulting in a 15% increase in ROI. A/B tested marketing creatives with a 30% click-through rate uplift for top performers. Forecasted marketing performance with 90% accuracy data models, enabling practical adjustments.
Digital Marketing Manager
Somnath Industries
Jun 2020 - Oct 2021
Developed 50 sales calls per day to potential B2B customers and pitched the company's products. Designed targeted content and campaigns that increased customer engagement by 31.5%. Analysed market trends and sales & marketing metrics by performing organisational analysis. Conducted online surveys on 100 existing customers to establish product trends and demand. Delegated tasks, set deadlines, and monitored the performance of a team of three interns.
Education
MSc Consumer Analytics and Marketing Strategy - University of Leeds
2022 - 2023 · Afghanistan
Bachelor of Business Administration - Narsee Monjee Institute of Management Studies
2018 - 2021 · Afghanistan
Certifications
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Skills (30)
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