About
Aspiring Product Manager with hands-on experience in market research and go-to-market strategy, skilled in market segmentation, competitive analysis, and TAM/SAM sizing. Focused on translating consumer insights into data-driven strategy while championing user needs through rigorous, structured problem-solving. Committed to building exceptional teams through collaborative, ground-up leadership driven by a deep passion for technology and consumer behaviour.
Skills & Expertise (21)
Work Experience
Design-Led Market Expansion Strategy for Buknu Masala, ODOP, Kanpur Dehat
Management of Design & Innovation, IIT Kanpur
Jan 2026 - Apr 2026
Analyzed Buknu Masala’s value chain, identifying gaps in branding, packaging, standardization, and market access. Designed a growth strategy featuring brand identity, retail-ready packaging, and product standardization. Developed a dual-channel expansion model targeting retail consumers and B2B food manufacturers. Applied design thinking to align SHG-led production with ODOP goals and scalable market opportunities.
Market Research Analyst
Finlatics
May 2025 - Jul 2025
Segmented health & wellness (FMCG) and tech markets to help a company aimed at urban and digital consumers. Conducted rigorous market tests using engagement, redemption, and NPS to validate product fit and guide rollout. Evaluated competitive landscape, quantified TAM/SAM metrics, and recommended data-driven go-to-market strategies for digital platforms and nutraceutical products. Delivered consumer insights and growth recommendations supporting KPIs, moats, and investor pitches for B2C products.
Senior Executive, Show Management
Techkriti’24, IIT Kanpur
Jan 2024 - Apr 2024
Led a team of 50 junior executives and 100 volunteers to execute large-scale events during Techkriti’24, IIT Kanpur. Managed end-to-end show operations, coordinating speaker sessions, logistics, scheduling, and attendee experience. Managed hospitality, accommodation and transportation workflows, ensuring smooth execution for guests and speakers.
Senior Executive, Events
Udghosh’23, IIT Kanpur
Sep 2023 - Oct 2023
Led crowd operations for Udghosh’23, managing 500–1,000 attendees ensuring smooth execution throughout the 3-day event. Spearheaded social initiatives with a 30+ member team, engaging 4,000+ students across different community events. Coordinated teams across 20+ colleges and 450+ schools, ensuring smooth execution of large-scale sports events.
You Only Look Once
Stamatics, Department of Mathematics, IIT Kanpur
Mar 2023 - Jul 2023
Explored Convolutional Neural Networks (CNNs) in deep learning, with a deep dive into the linear algebra. Covered the fundamentals of CNNs, delving into their real-world applications to demonstrate their practical significance. Developed an in-depth understanding of the YOLO algorithm and analysed its architecture and inner workings. Implemented YOLO for real-time digit detection, gaining hands-on experience with deep learning models.
Education
Bachelor of Technology - Mechanical Engineering - Indian Institute of Technology Kanpur
2022 - 2026 · Afghanistan
Certifications
NTSE Scholarship
NCERT · 2019
Interested in this developer?
Profile Score Breakdown
Profile Overview
Availability Details
Relocation
Open to Relocation
Skills (21)
Click a skill to find developers with the same skill