NANDINI SINGH

MBA student specializing in Marketing and Information Technology

Kanpur, Uttar Pradesh, India 3+ yrs exp 93 · Outstanding

About

MBA student specializing in Marketing and Information Technology, with a Bachelor of Computer Applications (BCA) background. Skilled in Data Analysis, Power BI, SQL, and Microsoft Excel. Experienced in building interactive dashboards, analyzing customer behavior, and supporting data-driven marketing strategies. Strong analytical and problem-solving skills, with the ability to transform raw data into actionable business insights.

Skills & Expertise (22)

Microsoft Excel Advanced

7.0/10

Years Exp

Microsoft PowerPoint Advanced

7.0/10

Years Exp

Social Media Marketing Intermediate

6.5/10

Years Exp

Problem Solving Intermediate

6.0/10

Years Exp

Data Visualization Intermediate

6.0/10

Years Exp

Data Interpretation Intermediate

6.0/10

Years Exp

Market Research Intermediate

6.0/10

Years Exp

Search Engine Optimization Intermediate

6.0/10

Years Exp

Campaign Analysis Intermediate

6.0/10

Years Exp

Content Marketing Intermediate

6.0/10

Years Exp

SQL Intermediate

5.5/10

Years Exp

Branding Intermediate

5.5/10

Years Exp

Google Analytics Intermediate

5.5/10

Years Exp

Content Optimization Intermediate

5.5/10

Years Exp

Keyword Research Intermediate

5.5/10

Years Exp

Email Marketing Intermediate

5.0/10

Years Exp

SWOT Analysis Intermediate

5.0/10

Years Exp

business strategy Intermediate

5.0/10

Years Exp

Power BI Intermediate

5.0/10

Years Exp

Python Intermediate

4.5/10

Years Exp

Operations Research Intermediate

4.5/10

Years Exp

Linear Programming Intermediate

4.5/10

Years Exp

Work Experience

HR Recruiter

Scandinavian Tech

Sep 2021 - Aug 2025

Managed candidate databases in Google Sheets and analyzed sourcing channel performance across LinkedIn and Naukri to optimize recruitment strategy. Applied segmentation and structured evaluation criteria using an Applicant Tracking System (ATS) to screen and shortlist candidates. Improved candidate engagement by analyzing job posting performance and applying SEO and keyword optimization techniques. Supported employer branding initiatives through job description writing and LinkedIn recruitment posts.