About
Data Analyst with 3+ years of experience in marketing analytics, business analytics, and reporting automation. Skilled in SQL, Python, Power BI, Advanced Excel, Google Analytics, and CRM/marketing data analysis, with hands-on experience analyzing lead generation, conversion funnels, campaign performance, and revenue KPIs. Experienced in building automated reporting workflows, developing KPI dashboards, and translating marketing and sales data into actionable business insights.
Skills & Expertise (14)
Work Experience
Data Analyst
Analytics Vidhya
Oct 2022 - Jun 2026
- Built automated reporting pipelines using Python, APIs, and cron jobs, integrating Google Analytics, Metabase, LeadSquared CRM, WebEngage, and Mailmodo into centralized reporting systems. - Designed and maintained dashboards tracking lead acquisition, revenue, conversion funnels, campaign performance, and sales and operational KPIs across multiple geographies. - Conducted funnel and conversion analysis to identify user drop-offs, contributing to a 38% improvement in Form Fill Rate (FFR). - Analyzed lifecycle marketing campaigns across Email and WhatsApp channels, contributing to a 60% reduction in unsubscribe rates and improved engagement. - Automated recurring reporting workflows, reducing manual effort by 12–15 hours per week while improving reporting accuracy and turnaround time. - Collaborated with marketing, sales, and business stakeholders using SQL and Python to identify lead quality gaps, trends, and business performance opportunities.
Education
Bachelors of Technology
2016 - 2022 · India
Certifications
Data Analysis with Python
Coursera · 2020
https://www.coursera.org/account/accomplishments/certificate/H5U7SWJDUB76
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Skills (14)
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