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Data Engineer
Easyinsights.ai
Jul 2025 - Present
Built an end-to-end ETL pipeline to collect raw data for leads and orders from S3, transforming it into structured datasets for analysis and dashboard. Developed logging mechanisms and integrated them with Metabase dashboards to monitor ETL pipeline errors, track execution time, and analyze performance using SQL queries. Analyzed large-scale customer and campaign datasets using optimized PostgreSQL queries to support business reporting and performance analysis. Imported conversion events across Google, Meta, LinkedIn, and Bing Ads using Conversions APIs, automating activation data transfer for accurate campaign tracking. Achieved up to 98% attribution accuracy for certain clients, contributing up to 25% increase in ROAS through improved tracking and campaign optimization.
Data Analyst Intern
Voiceback Analytics Private Limited
May 2024 - Jul 2024
Developed a time-series forecasting model using XGBoost for operational trend prediction, achieving 15.23% MAPE. Validated model performance using Blocked Cross-Validation and Power BI analysis. Performed EDA, feature engineering, and statistical validation to improve predictive model performance. Applied Isolation Forest for anomaly detection. Optimized model performance using Random Search and Grid Search CV, and evaluated multicollinearity using VIF.
Education
B.Tech + M.Tech - Indian Institute of Technology (IIT BHU) Varanasi
2020 - 2025 · Afghanistan
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