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Work Experience
Digital Marketing Associate
Copper Connections Private Limited
May 2025 - Dec 2025
Noticed low user engagement and weak CTA performance affecting overall conversion. Used CRM data to analyze lead journeys, campaign attribution, and drop-offs across the funnel to support decision-making. Conducted A/B testing to evaluate the most effective UX and content improvements for increasing user interaction. Partnered with the engineering team to optimized technical performance, reducing page response time from 23s to 2s and improving user flow. Delivered an 87.5% increase CTR and significantly improved user engagement across the funnel. Produced 20+ marketing assets (videos, brochures) to support feature communication, product launches, and customer understanding. Noticed inconsistencies in product visibility, listing quality, and sales performance across marketplaces. Conducted market research, competitive analysis to understand customer segments, demand patterns, and category opportunities. Derived insights to support the GTM plan, prioritizing product categories to boost discoverability and conversions. Partnered with operations and content teams to enhance product listing and oversee the full product operations lifecycle. Worked with the sales team and CRM data to improve marketplace performance on Amazon and Flipkart, contributing to a 40% sales increase.
Marketing Intern
TravClan
Jan 2026 - Mar 2026
Built and optimized business websites through Vibe Coding. Increased daily product website traffic by 75% through data-driven optimizations and targeted strategies. Analyzed user funnels to identify drop-offs and defined actionable improvements to enhance user journeys by 25%. Designed and executed lifecycle journeys (WhatsApp & Email) to improve user engagement and retention. Created marketing and product assets (posters, PDFs) to support feature adoption and campaigns. Collaborated with cross-functional teams (Product, Analytics, Operations) to deliver user-centric solutions.
Education
Bachelor’s in computer application (BCA) - Guru Gobind Singh Indraprastha University
- 2025 · Afghanistan
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Skills (20)
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