Rupani Bhardwaj
Senior Digital Analyst
About
Senior Digital Analyst with 5+ years of experience driving data-driven decision-making and digital growth. Currently leading a team at The Binary Holdings, I bring expertise across diverse technologies - Power BI, Excel, SQL, and Python, as well as strong proficiency in Digital Marketing, SEO, and SMM. Skilled at combining analytical insights with marketing strategies to optimize business performance and deliver measurable results.
Skills & Expertise (18)
Work Experience
Senior Digital Analyst
The Binary Holdings
May 2023 - Present
Conducted trend analysis to identify high-performing content and provided actionable insights for marketing campaigns. Monitored SEO and SMM performance metrics to evaluate campaign ROI and recommend optimization strategies. Designed interactive dashboards in Power BI to track KPIs such as reach, impressions, CTR, and conversions. Partnered with digital marketing teams to A/B test campaigns and measure user response across platforms. Assisted in competitor analysis and benchmarking to enhance overall digital strategy. Supported quality assurance by conducting data validation and app functionality testing before release.
Python Developer Intern
Sroniyan Technology
Feb 2022 - Sep 2022
Worked on Pandas and NumPy for structured datasets. Conducted web scraping projects to gather external data and perform analytics. Collaborated with stakeholders to define reporting needs and build quick insights.
Digital Marketing Executive
Stats and Reports
Dec 2019 - Oct 2020
Conducted SEO and keyword research, implemented digital campaigns, and tracked KPIs. Created email marketing content and managed Google Analytics performance tracking. Designed banners, catalogues, and visual assets using Canva for brand outreach.
Project Engineer
Pearl Enterprise
Jan 2017 - Feb 2018
Assembled and tested solar panel control systems (ACDB & DCDB boxes). Designed technical documentation and marketing catalogues. Handled project coordination and client quotation management.
Education
Master of Science (M.Sc) in Electronics - Abasaheb Garware College
2015 - 2017 · Afghanistan
Bachelor of Science (B.Sc) in Electronics - Sir Parashurambhau College
2011 - 2014 · Afghanistan
Higher Secondary (12th Grade) - KPSK Inter College
2008 - 2009 · Afghanistan
Certifications
No certifications added yet
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Relocation
Open to Relocation
Skills (18)
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