About
Data Analyst with 2+ years of experience in SQL, Python, Google Big-Query, Power BI and Tableau, specializing in business intelligence, KPI reporting, customer analytics, and statistical modeling. Experienced in advanced SQL (CTEs, Window Functions), data visualization, churn analysis, CLV modeling, and operational cost optimization.
Skills & Expertise (25)
Work Experience
Data Analyst
eManage Software Pvt Ltd.
Apr 2024 - Present
Optimized fleet distribution using Big-Query and Tableau Dashboard across Melbourne metropolitan areas by analyzing historical booking patterns, reducing average driver idle time by 15% and improving response times during peak hours in the CBD. Executive Reporting/ Data Visualization Architecture in Tableau to track Key Performance Indicators (KPIs) such as Customer Acquisition Cost (CAC), Churn Rate, and Booking Completion Rate. Performed Customer Lifetime Value (CLV) modeling to segment high-propensity users, driving a personalized retention strategy that lower Churn Rate and optimized CAC.
Intern
eManage Software Pvt Ltd.
Jan 2024 - Mar 2024
Optimized large-scale data extraction processes using Advanced SQL (Joins, CTEs, Window Functions) on 3 years of e-commerce transactional data to identify a surge of 34k+ orders to drive scalable infrastructure planning. Identified a 15% year-over-year increase in operational costs, conducting a root-cause analysis that enabled leadership to refine budget allocations and operational spending. Engineered a logistics performance framework to identify top-performing states for delivery speed, directly influencing regional fulfilment strategy and shipping route optimization.
Digital Campaign Manager
Freelance
Jul 2019 - Mar 2023
Optimized Meta Ads and Google AdWords campaigns with high Intent keywords led ~15% increase in Conversions. Implemented Search Engine Optimisation(on-page) to improve Quality score, click through Rate and Landing Page experience which reduced the bounce back rate to ~18 %. Implemented Google Analytics (GA4), and Google Tag Manager to track customer’s journey which led to ~12% growth in conversions.
Education
Master of Science in Computer Science - Woolf University
- 2026 · Afghanistan
Data Science & Machine Learning - Scalar
- 2024 · Afghanistan
Bachelors of Technology in Computer Science & Engineering - I.K Gujral Punjab Technical University
- 2015 · Afghanistan
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Skills (25)
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