About
Data and MIS professional with 5+ years of experience across business intelligence, reporting automation, and marketing analytics. Owns end-to-end MIS and performance reporting — building Power BI dashboards, writing SQL queries, and automating Excel and CRM reporting for sales and marketing teams. Delivered 30% faster reporting turnaround and cut manual reporting effort by 40% through standardized templates and automated workflows. Has worked across datasets of 1.5M+ records, with strengths in SQL, Power BI, DAX, Power Query, Advanced Excel, data cleaning and validation, and funnel analysis.
Skills & Expertise (33)
Work Experience
Manager – MIS and Program
NICMAR (National Institute of Construction Management and Research)
May 2025 - Jul 2026
Automated recurring Power BI and Excel reporting workflows using Power Query and standardized templates, delivering 30% faster reporting turnaround for weekly and monthly business reviews. Built interactive Power BI dashboards tracking lead volume, conversion rates, cost per lead (CPL), campaign ROI, counselor productivity, and enrollment trends, enabling leadership to monitor the full lead-to-enrollment funnel from centralized performance reporting. Owned end-to-end MIS and performance reporting across a 1.5M+ student record base, covering the complete lead-to-enrollment lifecycle and supplying leadership and counselling teams with the data behind day-to-day and strategic decisions. Identified funnel leakages, top acquisition channels, and campaign trends through SQL and Excel analysis, guiding marketing budget allocation across channels. Improved data accuracy by implementing CRM validation checks, standardized reporting templates, and structured data-cleaning controls, reducing downstream reporting errors and manual corrections. Translated complex datasets into insight-focused executive- and board-level reports used in strategic planning discussions. Led end-to-end execution of the NICMAR Common Admission Test (NCAT), covering candidate shortlisting, exam coordination with Mercer Mettl, and post-exam performance analysis.
Influencer Marketing Manager
Flutch Technology Pvt. Ltd.
Mar 2023 - Apr 2025
Designed and automated Excel dashboards and reporting workflows for campaign performance tracking, reducing manual reporting effort by 40% and improving turnaround speed for marketing stakeholders. Managed and segmented an influencer database of 50,000+ creators by engagement rate, niche, and audience relevance, improving targeting accuracy and creator-brand match. Tracked and analyzed campaign KPIs including engagement rate, reach, and content performance across client campaigns, transforming raw platform data into stakeholder reports that informed marketing decisions. Analyzed top-performing creator segments to guide creator selection and campaign planning, and executed campaigns end-to-end from scouting to performance review.
Content Writer
Tridia Solutions
Jun 2020 - Oct 2022
Produced content aligned to campaign and SEO objectives and maintained structured content-performance reporting for stakeholders.
Education
Post Graduate Diploma in Management (PGDM), Data Science & Business Analytics - Great Lakes Institute of Management
2023 - 2025 · Afghanistan
Bachelor of Engineering, Electronics & Communication - Panjab University
- 2019 · Afghanistan
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Skills (33)
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