Sindu C
Ad Operations Subject Matter Expert
About
Results-driven Ad Operations Subject Matter Expert and Catalog Quality Lead with extensive experience in managing ad operations, implementing process improvements, and ensuring content quality across digital platforms. Proven track record in leading cross-functional teams, optimizing workflows, and driving automation to enhance operational efficiency and accuracy. Adept at collaborating with senior leadership and stakeholders to deliver data-driven solutions and achieve business objectives.
Skills & Expertise (15)
Work Experience
Ad Operations Subject Matter Expert
Amazon
Present - Present
Managed all Andon escalations from PR and leadership teams, including Root Cause Analyses (RCAs), to address operational issues promptly. Analyzed defect data from transactional audits to identify trends and areas for improvement. Initiated ad-hoc audits based on identified themes and developed corrective and preventive actions to mitigate recurring issues. Built model/rule parity matrices across ad products and locales to ensure consistency and standardization. Reviewed discrepancies in decision-making at the ASIN level, implementing measures to reduce inconsistencies. Initiated and assessed experiments to evaluate precision, and developed rules to enhance ad operations. Collaborated with support engineering teams to deploy fatal and non-fatal rules effectively. Owned QA Weekly Business Reviews (WBR), Monthly Business Reviews (MBR), and Post-Trauma Group (PTG) plans to monitor and improve operational performance. Automated multiple reports, reducing manual effort by 85% and increasing team productivity. Trained team members on reporting tools and Excel, enhancing their analytical capabilities. Identified and corrected errors in existing dashboards, achieving 100% accuracy in reporting. Conducted real-time analysis of volume to align headcount requirements with operational needs. Collaborated closely with senior leadership and internal/external stakeholders to drive data-driven decisions and process improvements. Worked with business, automation, and technology teams to deploy tools and techniques for system enhancements.
Catalog Quality Lead
Amazon
Present - Present
Served as the point of contact for all policy and process-related queries within the team, managing Service Level Agreements (SLAs) effectively. Derived process and system improvements based on ongoing trends and identified gaps. Collaborated closely with developers and operations managers on reporting, process building, Standard Operating Procedure (SOP) creation, and issue tracking. Acted as a liaison between technical teams and business units to ensure seamless communication and issue resolution. Contributed to SOP documentation for Corrective and Preventive Actions (CAPA) sessions. Provided insights to improve Customer Experience (CX) and Associate Experience (AX) through worldwide ad policy initiatives. Instrumental in the automation planning of store and product processes, providing visibility into volumes, root causes, and recommendations for automation. Identified root causes during escalations and implemented solutions to prevent future occurrences.
Senior Content Reviewer
Amazon
Present - Present
Collaborated with vendors, publishers, and sellers to address daily, weekly, and monthly ad performance discrepancies via emails and ticketing systems. Gained exposure to both digital and mobile ad platforms, enhancing cross-platform expertise. Engaged with clients globally, demonstrating cultural sensitivity and effective communication. Managed manual invoicing for multiple European regions (UK, DE, FR, IT, ES) on a monthly basis. Reported to stakeholders and campaign managers through daily, weekly, and monthly reports, including consolidated Quarterly Business Reports (QBRs). Participated in Failure Mode and Effects Analysis (FMEA) to assess rejection ratings and their impact. Shared insights on repetitive errors and high-contributed rejection ratings through weekly flyers. Focused on key metrics related to ad operations, automation, and human moderation to deliver business value.
Content Reviewer
Amazon
Present - Present
Reviewed, accepted, and rejected content on Amazon.com for various product categories, including Books, Music, and DVDs. Conducted searches using different search engines to verify product content on Amazon.com. Processed submissions efficiently, utilizing high judgment to maintain content quality. Edited product catalog entries using Amazon's proprietary tools. Trained sellers and suppliers on daily catalog usage and assisted them in creating and designing advertisements.
Education
BSc (IT) - Kuvempu University
- 2013 · Afghanistan
Certifications
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Skills (15)
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