About
Senior Data Analyst with 9+ years of experience guiding e-commerce and digital growth at YipitData, OYO Rooms, and Proptiger using SQL, Python, BigQuery, and A/B testing. Automated reporting to save 15–20 hours/week and improved targeting models to lift conversion by 8–10%.
Skills & Expertise (23)
Work Experience
Data Specialist
YipitData
Jun 2025 - Apr 2026
Owned QA and reporting for 10+ datasets; defined data quality KPIs and reduced inconsistencies by ~10%. Automated Python reporting pipelines, saving 15–20 hours/week and accelerating insight turnaround. Performed anomaly detection and root cause analysis with Statistical Analysis; partnered with engineering to resolve 10+ data issues and improve data reliability.
Senior Business Analyst
Karatcart (E-commerce)
Nov 2023 - Jun 2025
Built SQL/BigQuery pipelines unifying online/offline sales into one reporting layer; increased KPI visibility and cut inconsistencies by ~15%. Developed Tableau dashboards for 10+ stakeholders to guide weekly pricing and performance decisions. Conducted cohort and pricing work in Python using Statistical Analysis; identified opportunities that improved gross margin by 2%. Automated recurring reporting workflows, reducing manual reporting effort by ~25%.
Senior Data Analyst
Pivotroots (Digital Marketing Analytics)
Aug 2021 - Nov 2023
Built end-to-end BigQuery pipelines combining GA, backend, and financial data across 5+ clients to enable unified reporting. Developed lead propensity models in Python/R using Statistical Analysis, improving targeting efficiency and raising conversion by ~8–10%. Designed and analyzed 20+ A/B Testing experiments, driving measurable conversion-rate gains across campaigns and client accounts. Created competitive benchmarking visualizations tracking pricing, ad share, and visibility across major e-commerce platforms.
Product Analyst
Proptiger Realty Pvt. Ltd.
Jun 2018 - Aug 2020
Interpreted large-scale user behavior data with SQL and Google Analytics to pinpoint funnel drop-offs and optimize journeys. Ran A/B Testing experiments that improved page conversion from 4.5% to 4.7% (+4.4% uplift) within 2 months. Built Tableau dashboards for product and sales teams, enabling data-driven decisions across regions.
Business Analyst
OYO Rooms
Sep 2017 - May 2018
Automated KPI scorecards using Python/R, reducing reporting time by ~35%. Evaluated GA-based user behavior patterns to identify high-value segments and refine targeting. Built P&L forecasting models to support revenue estimation and business planning.
Assistant Manager – Analytics
Indiamart Intermesh Pvt. Ltd.
Dec 2015 - Sep 2017
Performed complex SQL and R analytics on large datasets to support product performance and pricing strategy. Built fraud detection and recommendation logic to improve platform efficiency and user experience. Delivered actionable insights and business metrics to product and commercial teams to optimize category-level performance.
Education
M.Sc. (Hons.) Mathematics + B.Pharm - BITS Pilani, Pilani Campus
- 2014 · Afghanistan
Certifications
No certifications added yet
Interested in this developer?
Profile Score Breakdown
Profile Overview
Availability Details
Visa Status
Citizen
Relocation
Not Open to Relocation
Skills (23)
Click a skill to find developers with the same skill
