About
Results-driven Data & Campaign Analytics professional with 3+ years of experience designing and executing end-to-end analytics solutions. Proven ability to collect and prepare data from CRM and digital platforms, develop interactive Power BI / Looker / Excel dashboards, and translate campaign performance data into actionable insights that drive marketing and customer engagement outcomes. Adept at stakeholder collaboration, clear communication of technical findings to non-technical audiences, and continuous learning of emerging analytics tools including GCP BigQuery and Python. Strong quantitative & analytical mindset with a growth orientation and future-ready curiosity.
Skills & Expertise (32)
Work Experience
Programmer Analyst (Campaign Analytics & BI)
Cognizant Technology Solutions
Mar 2023 - Present
Designed and developed campaign performance dashboards in Power BI and Excel, tracking customer response rates, engagement KPIs, and conversion metrics aligned with marketing objectives. Collected and prepared data from CRM systems and digital platforms, performing data wrangling, cleansing, and transformation to enable robust campaign analysis. Wrote complex SQL queries (joins, CTEs, window functions) against MS SQL Server, PostgreSQL, and Redshift to extract and analyse large-scale campaign datasets. Developed advanced DAX calculations and KPIs, translating campaign objectives into measurable metrics and delivering actionable insights to marketing and product stakeholders. Built scalable data models (star/snowflake schema) supporting multi-source campaign reporting; optimised refresh times by 40%. Automated campaign reporting workflows using Python and Power Query, reducing manual effort by 60–80% and improving data accuracy. Implemented Row-Level Security (RLS) ensuring data compliance and appropriate access control across campaign datasets. Collaborated with marketing, product, and business teams to translate campaign objectives into analytics solutions, communicating insights clearly to non-technical audiences. Leveraged Microsoft Copilot and AI tools to automate report development and stay current with emerging analytics technologies. Maintained clear documentation of analytics processes, methodologies, and findings for transparency and knowledge sharing.
Data Analytics Intern
Cognizant Technology Solutions
Feb 2022 - Jul 2022
Developed SQL and Python scripts for data transformation and analytics supporting campaign and supply chain reporting workflows. Performed statistical analysis using R and SPSS on large datasets; supported ETL and BI reporting pipelines.
Education
BTech – Computer Science - ABES Engineering College
- 2022 · Afghanistan
Certifications
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Skills (32)
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