Suprita S
Data Analyst
About
Results-driven Data Analyst with 4+ years of experience in data analysis, MIS reporting, business intelligence, ETL pipelines, and cloud analytics. Proficient in SQL, Python, Power BI, DAX, Excel, and the Microsoft Azure stack (ADF, Databricks, Data Lake Storage). Experienced in developing KPI dashboards, automating reporting processes, performing data validation and cleansing, and delivering actionable insights to senior stakeholders. Certified in Data Science with Machine Learning and Generative AI. Adept at collaborating with cross-functional business teams to gather requirements and translate data into measurable business outcomes across retail, HR, and marketing domains.
Skills & Expertise (41)
Work Experience
Data Analyst (Freelance)
Adlertech Innovations OPC Pvt. Ltd.
Oct 2023 - Present
Analyzed large datasets of 4,338+ customer records using SQL and Python (Pandas) to identify business trends, revenue patterns, and customer behavior insights. Developed interactive Power BI dashboards with DAX measures, drill-throughs, and slicers to monitor KPIs, sales trends, and operational metrics for stakeholders. Performed end-to-end data validation, cleansing, and transformation using Power Query and Python to ensure data quality and reporting accuracy. Applied RFM segmentation to classify customers by purchase behavior, identifying high-value segments and flagging £508K revenue at risk due to churn. Created ad-hoc reports and presented actionable insights to business stakeholders, enabling data-driven decisions on retention, upselling, and market expansion. Collaborated with business teams to gather analytical requirements and deliver end-to-end reporting solutions using Power BI and Python. Automated data preparation and reporting workflows using Python scripts, reducing manual effort and improving report delivery turnaround. Conducted exploratory data analysis (EDA) to uncover hidden patterns, outliers, and business opportunities within retail datasets. Completed certified training in Data Science with Machine Learning and Generative AI, applying concepts directly to live analytics projects.
Senior Associate – HR Data & Operations Analytics
Amazon Development Centre India
Oct 2021 - Sep 2023
Analyzed HR operational datasets for 1.3M+ North America employees to identify workforce trends, process gaps, and efficiency improvement opportunities. Developed recurring MIS reports and HR dashboards, delivering structured data insights to senior leadership to support strategic workforce planning and decision-making. Automated manual reporting processes for onboarding, payroll, and LOA tracking, reducing reporting effort and improving data turnaround time significantly. Performed data validation, cleansing, and quality checks across HR datasets to ensure accuracy of all analytical outputs and leadership reports. Designed and maintained KPI tracking frameworks to monitor employee experience metrics and HR service delivery performance on an ongoing basis. Gathered business requirements from HR, finance, and operations stakeholders and translated them into structured analytical solutions and executive-ready reports. Identified data-driven process inefficiencies, delivering recommendations that achieved a 30% reduction in onboarding and hiring costs.
Associate – Campaign Data & Reporting
Wipro Pvt. Ltd.
Apr 2019 - Mar 2021
Analyzed Google Ads campaign performance data — impressions, keyword bids, CTR, budget utilization — using structured data review processes to generate daily and monthly reports. Built and maintained performance reporting outputs, translating raw campaign metrics into business-ready KPI summaries for client stakeholders. Performed data validation and accuracy checks across high-volume account datasets, ensuring consistency and reliability of all reporting outputs. Monitored data pipelines for anomalies, flagged irregularities proactively, and supported data-driven optimization decisions for client accounts. Collaborated with account managers to gather reporting requirements and deliver analytical insights aligned to client business objectives.
Education
Bachelor’s in Engineering - Visvesvaraya Technological University
2014 - 2018 · Afghanistan
Certifications
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Citizen
Relocation
Open to Relocation
Skills (41)
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