About
A highly creative and detail-oriented UI/UX Designer with over 17 years of experience in digital media, user experience, and interface design. Expertise in crafting visually engaging and user-friendly digital experiences, incorporating an architectural approach to brand storytelling. Passionate about innovative problem-solving and designing impactful user experiences for top advertising agencies and brands.
Skills & Expertise (9)
Work Experience
Associate Art Director
Dentsu Webchutney
September-2016 - September-2018
Supervised a team of designers and allocated work in order to ensure the delivery of daily creative work. Assisted and approved final designs of creatives as per the design guidelines of different clients. In addition, actively participated in pitches and ideation sessions and coordinated with UI Developers for seamless execution.
Web Designer
Avon Enterprises Pvt Ltd.
October-2007 - June-2008
Hired as a Flash Designer but quickly promoted to Team Lead as a result of work ethic and animation skills. My responsibilities were to come up with innovative banner ads for all top brands, flash presentations, flash websites, promotional materials, sales collateral, website design, web graphics, video editing, and landing pages.
Team Lead of Graphic Designer
Geine Technologies India
June-2014 - February-2015
Hired as a junior Designer and was bestowed with additional responsibilities of creating designs of websites in flash and HTML.
Team Lead of Graphic Designer
Advent Matrix Pvt Ltd
June-2008 - April-2014
Initially hired as a Flash Designer but quickly promoted to Team Lead as a result of work ethic and animation skills. My responsibilities were to come up with innovative banner ads for all top brands, flash presentations, flash websites, promotional materials, sales collateral, website design, web graphics, video editing, and landing pages.
Associate Creative Director
Ad Global 360 Pvt. Ltd.
January-2018 - Present
Lead UI/UX strategy for India's largest automotive brands by focusing on creating intuitive digital experiences. Managed a team of five designers while overseeing the design and development of social media, website, and app interfaces. Additionally, developed comprehensive design systems to ensure visual and functional consistency.
Associate Art Director
Reprise Media India
February-2015 - August-2016
Delegated with complete designing responsibilities for brands such as Airtel and Tata Docomo. Consistently meeting deadlines with requirements of the project in hand - received appreciation for the same. Effectively built and motivated the production team. Coordinated with UI Developers to meet all project requirements.
Education
Diploma in Design
2007 - 2009 · India
Bachelor of Commerce
2004 - 2007 · India
Schooling
2004 - 2004 · India
Certifications
Kyoorius
Goafest Gold · 2018
Awarded for Railway Super App SwaRail for Centre for Railway Information Systems.
Blue Elephant
Cafe TC · 2018
Gold for 30Years of Gif and Scoop Whoop App, 6 Silver for Missed Caller, 30years of Gif, and #RacistCover.
Adfest Silver
The Dyslexic Captcha · 2017
Awarded for The Dyslexic Captcha.
Spike Asia Silver
The Dyslexic Captcha · 2017
Awarded for The Dyslexic Captcha.
