About
Operations and Marketing Specialist with an MCA and a proven track record in launching Kashmir's first super-app. Led 300+ performance-driven marketing campaigns and managed a 5,000+ SKU catalog with 95%+ order accuracy. Expert in leveraging data to enhance efficiency, resolve operational challenges, and deliver scalable solutions. Known for providing leadership with clear, actionable insights and driving continuous improvement across e-commerce operations. Seeking strategic opportunities to optimize processes and support business growth.
Skills & Expertise (20)
Work Experience
Digital Marketing Intern
Digital Marketing Agency
Mar 2025 - Jun 2025
Coordinated social media strategies for multiple clients on Facebook, Instagram, and LinkedIn using Meta Business Suite, developing content calendars and engagement tactics that significantly increased follower growth. Spearheaded the creation and execution of over 300 push notification campaigns, leveraging event-based, seasonal, and behavioral triggers to drive high engagement and reduce notification fatigue. Conducted comprehensive weekly competitive analyses of 5+ competitors per client, tracking posting frequency, engagement patterns, and audience responses in detailed Excel reports with strategic insights. Compiled and delivered monthly PowerPoint presentations, integrating performance data to recommend data-driven content strategies focusing on follower growth, engagement rates, and reach.
Operations Support Specialist / Facilitate Manager
Snocart
Mar 2025 - Nov 2025
Orchestrated the management of a 5,000+ SKU catalog across 10+ stores, achieving over 95% accuracy in processing 50-60 daily orders through effective coordination with customers, stores, and delivery partners. Streamlined the onboarding process for 10+ merchant partners and trained 8+ new employees, reducing training time from 14 to 5 days with structured curriculum and SOPs; maintained HR records for 15+ team members. Architected Excel dashboards to monitor 15+ operational KPIs, providing real-time visibility and actionable insights for process improvements in order volume, delivery success, store performance, and inventory accuracy. Acted as the technical liaison between operations and development teams, troubleshooting dashboard errors, identifying critical bugs, managing wallet/settlement operations, and creating troubleshooting guides that reduced escalations. Optimized over 500 product images for mobile use with Canva and Adobe Express, and achieved a 40% reduction in cost-per-hire through strategic recruitment channel analysis.
Education
Master of Computer Applications (MCA) - Islamic University of Science and Technology
2021 - 2023 · Afghanistan
Bachelor of Computer Applications (BCA) - University of Kashmir
2016 - 2019 · Afghanistan
Certifications
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Skills (20)
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