About
Results-driven Data Analyst with 2+ years of experience in data analysis, reporting, and business intelligence. Proven expertise in building interactive dashboards and reports using Power BI, advanced SQL querying, and large dataset analysis. Skilled in identifying KPIs, tracking performance trends, and delivering data-driven insights to cross-functional stakeholders. Experienced in process improvement, automation, and collaborating with business teams to translate requirements into actionable analytics solutions. Certified Microsoft Power BI Data Analyst (PL-300).
Skills & Expertise (31)
Work Experience
Associate Data Analyst
Crossroad Elf DSS Pvt. Ltd
Dec 2023 - Feb 2026
Collected and analysed large datasets using SQL and Python to uncover patterns, trends, and anomalies, providing data-driven insights and recommendations to support strategic business decisions. Defined, tracked, and maintained Key Performance Indicators (KPIs) aligned with organizational goals, enabling consistent performance measurement across teams. Created and maintained interactive Power BI dashboards and reports to monitor KPIs, track revenue, customer behaviour, and campaign effectiveness, enabling stakeholders to make informed decisions. Designed an end-to-end e-commerce sales and digital marketing performance dashboard using Power BI, Power Query, and DAX measures including Revenue, Conversion Rate, ROAS, CPA, and YoY growth. Collaborated with cross-functional teams to gather business requirements, translate them into technical specifications, and deliver accurate, reliable reporting solutions. Identified opportunities for process improvement and reporting automation, increasing efficiency and reducing manual effort in data workflows. Segmented customers and analysed the effects of marketing offers and campaigns on customer behaviour using data analysis techniques. Enhanced information retrieval accuracy using RAG techniques and transformer models, improving query performance for business users. Performed data cleaning, transformation, and validation using Power Query and Excel to ensure data integrity and reliable reporting.
Education
Bachelor of Engineering: Computer Science and Engineering - Vivekananda College of Engineering and Technology
2019 - 2023 · Afghanistan
Certifications
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Skills (31)
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